Irit Nitzan
Title
Cited by
Cited by
Year
Social effects on customer retention
I Nitzan, B Libai
Journal of Marketing 75 (6), 24-38, 2011
3802011
If You Go, I Will Follow... Social Effects on the Decision to Terminate a Service
I Nitzan, B Libai
NIM Marketing Intelligence Review 5 (2), 41, 2013
52013
Cross-decision social effects in product adoption and defection decisions
V Landsman, I Nitzan
International Journal of Research in Marketing 37 (2), 213-235, 2020
42020
Cancellation policy as a signal of trust and quality in the sharing economy: the case of Airbnb
L Zalmanson, D Proserpio, I Nitzan
Working Paper (available at https://papers. ssrn. com/sol3/papers. cfm, 2018
42018
Cross-decision social effects in product adoption and defection decisions
V Schwartz-Landsman, I Nitzan
International Journal of Research in Marketing, 2019
2019
The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service
I Nitzan, D Ein-Gar
Journal of Marketing Research 56 (5), 842-861, 2019
2019
Marketing Exclusion: When Loyalty Programs Make Customers Feel Like" Outsiders"
D Tevet, S Danziger, I Nitzan
ACR North American Advances, 2015
2015
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Articles 1–7