Nick Lee
Nick Lee
Warwick Business School
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Cited by
Cited by
Word of mouth communication within online communities: Conceptualizing the online social network
J Brown, AJ Broderick, N Lee
Journal of interactive marketing 21 (3), 2-20, 2007
What is ‘neuromarketing’? A discussion and agenda for future research
N Lee, AJ Broderick, L Chamberlain
International journal of psychophysiology 63 (2), 199-204, 2007
Doing business research: a guide to theory and practice
N Lee
Sage, 2008
An exploration of consumer resistance to innovation and its antecedents
M Kleijnen, N Lee, M Wetzels
Journal of economic psychology 30 (3), 344-357, 2009
Revolution in sales: The impact of social media and related technology on the selling environment
GW Marshall, WC Moncrief, JM Rudd, N Lee
Journal of Personal Selling & Sales Management 32 (3), 349-363, 2012
Neuromarketing and consumer neuroscience: contributions to neurology
A Javor, M Koller, N Lee, L Chamberlain, G Ransmayr
BMC neurology 13, 1-12, 2013
Purchase decision‐making in fair trade and the ethical purchase ‘gap’:‘is there a fair trade twix?’
A Nicholls, N Lee
Journal of Strategic Marketing 14 (4), 369-386, 2006
Problems with formative and higher-order reflective variables
N Lee, JW Cadogan
Journal of Business Research 66 (2), 242-247, 2013
Self-service technology and the service encounter
A Beatson, N Lee, LV Coote
The Service Industries Journal 27 (1), 75-89, 2007
PERSPECTIVE—organizational cognitive neuroscience
C Senior, N Lee, M Butler
Organization Science 22 (3), 804-815, 2011
The evolution of “classical mythology” within marketing measure development
N Lee, G Hooley
European Journal of Marketing 39 (3/4), 365-385, 2005
Improper use of endogenous formative variables
JW Cadogan, N Lee
Journal of Business Research 66 (2), 233-241, 2013
A manifesto for neuromarketing science.
C Senior, N Lee
Journal of Consumer Behaviour 7, 2008
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
S Baehre, M O’Dwyer, L O’Malley, N Lee
Journal of the Academy of Marketing Science 50 (1), 67-84, 2022
Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
N Lee, L Chamberlain, L Brandes
European journal of marketing 52 (1/2), 4-38, 2018
The domain of organizational cognitive neuroscience: Theoretical and empirical challenges
N Lee, C Senior, MJR Butler
Journal of Management 38 (4), 921-931, 2012
How organizational cognitive neuroscience can deepen understanding of managerial decision‐making: A review of the recent literature and future directions
MJR Butler, HLR O'Broin, N Lee, C Senior
International Journal of Management Reviews 18 (4), 542-559, 2016
Understanding the adoption of new brands through salespeople: a multilevel framework
J Wieseke, C Homburg, N Lee
Journal of the Academy of Marketing Science 36, 278-291, 2008
Leadership research and cognitive neuroscience: The state of this union
N Lee, C Senior, M Butler
The Leadership Quarterly 23 (2), 213-218, 2012
This is your brain on neuromarketing: reflections on a decade of research
N Lee, L Brandes, L Chamberlain, C Senior
Journal of Marketing Management 33 (11-12), 878-892, 2017
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