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Citations per year
Duplicate citations
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Cited by
All
Since 2019
Citations
297
287
h-index
3
3
i10-index
3
3
0
80
40
2017
2018
2019
2020
2021
2022
2023
2024
2
4
14
43
63
65
72
29
Co-authors
Carl Mela
T. Austin Finch Professor of Business Administration, Duke University
Verified email at duke.edu
Santiago Balseiro
Associate Professor, Columbia University
Verified email at columbia.edu
Follow
Hana Choi
University of Rochester
, Simon Business School
Verified email at rochester.edu -
Homepage
Quantitative Marketing
Digital Economy
Advertising
Consumer Search
Articles
Cited by
Co-authors
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Cited by
Cited by
Year
Online display advertising markets: A literature review and future directions
H Choi, CF Mela, S Balseiro, A Leary
Information Systems Research 31 (2), 556-575
, 2020
203
2020
Monetizing online marketplaces
H Choi, CF Mela
Marketing Science 38 (6), 948-972
, 2019
83
*
2019
Optimizing reserve prices in display advertising auctions
H Choi, CF Mela
Available at SSRN 4523022
, 2023
11
*
2023
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