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Maria Gabriela Montanari
Maria Gabriela Montanari
Assistant Professor
E-mail confirmado em univie.ac.at - Página inicial
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Citado por
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Ano
Competitividade no turismo: Uma comparação entre Brasil e Suíça
MG Montanari, JME Giraldi
Revista Brasileira de Pesquisa em Turismo 7 (1), 92-113, 2013
242013
Relationship between country brand and internationalization: a literature review
MG Montanari, JME Giraldi, SVR Galina
Benchmarking: An International Journal 27 (7), 2148-2165, 2020
222020
The “Pricing Footprint” of country-of-origin: Conceptualization and empirical assessment
A Diamantopoulos, M Matarazzo, MG Montanari, A Petrychenko
Journal of Business Research 135, 749-757, 2021
192021
Investigating residents’ attitudes of 2016 Olympic Games: Examining socio-cultural, economic and environmental dimensions
V Maheshwari, JME Giraldi, MG Montanari
Journal of Place Management and Development 12 (3), 291-313, 2019
182019
Country of origin effect: a study with Brazilian consumers in the luxury market
MG Montanari, JM Rodrigues, JME Giraldi, MF Neves
BBR. Brazilian Business Review 15 (4), 348-362, 2018
162018
‘If I huff and I puff’. Foundations for building Brazil’s image: Evidence from an international systematic review
FG Mariutti, R Tench, JME Girald, MG Montanari
Revista Eletrônica de Negócios Internacionais (Internext) 12 (2), 58-73, 2017
122017
A theoretical study on country brand and its management
MG Montanari, JME Giraldi
Revista Eletrônica de Negócios Internacionais (Internext) 13 (2), 14-29, 2018
102018
Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality
MTA Lourenção, MG Montanari, JME Giraldi, AL Costa
Revista de Gestão 26 (3), 274-292, 2019
92019
Um ensaio teórico sobre marca-país e sua gestão
MG Montanari, JME Giraldi
Revista Eletrônica de Negócios Internacionais: Internext 13 (2), 14-29, 2018
92018
Uma comparação quantitativa entre dois 121 índices de competitividade
MG Montanari, RA de Matos Miranda, JME Giraldi
GCG: revista de globalización, competitividad y gobernabilidad 8 (2), 121-136, 2014
72014
Examining the relationship between Brazil's country brand equity and the specific conations towards the country
MG Montanari, JDME Giraldi
Latin American Journal of Management for Sustainable Development 5 (1), 1-16, 2020
42020
Efeito país de origem: um estudo com consumidores brasileiros no mercado de luxo
MG Montanari, JM Rodrigues, JME Giraldi, MF Neves
BBR. Brazilian Business Review 15, 348-362, 2018
42018
Competitive analysis of tourism sector in Brazil and Switzerland
MG Montanari, JME Giraldi, CAGB Campello
International Journal of Business and Management 9 (6), 20, 2014
42014
Um estudo sobre a relação entre competitividade no setor de turismo e o desenvolvimento dos países
MG Montanari, JME Giraldi, CAGB Campello
Journal of Globalization, Competitiveness & Governability/Revista de …, 2013
42013
China’s reputation in the USA: strategies for consumers
F Mariutti, JME Giraldi, MG Montanari
GCG: revista de globalización, competitividad y gobernabilidad 14 (2), 124-137, 2020
22020
Un estudio sobre la relación entre la competitividad en el sector turístico y el desarrollo de los países.
MG Montanari, CAGB Campello, JME Giraldi
Journal of Globalization, Competitiveness and Governability 7 (2), 2013
22013
Competitiveness in tourism: a comparison between Brazil and Switzerland
MG Montanari, JME Giraldi
Revista Brasileira de Pesquisa em Turismo 7 (1), 92, 2013
12013
Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions
JM Rodrigues, MG Montanari, V Azzari
Brazilian Business Review, 2023
2023
The Effect of Implicit versus Explicit Country-of-Origin Cues on Consumers’ Willingness to Pay for a Brand
MG Montanari, L Bell, A Diamantopoulos, U Wagner
14th EMAC Regional Conference, 2023
2023
Sustainability and Consumers’ Willingness to Pay: Does Country-of-Origin Matter?
MG Montanari, M Matarazzo, A Diamantopoulos
52nd European Marketing Academy Conference (EMAC 2023), 2023
2023
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