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Zaila Oliveira
Zaila Oliveira
University of Maia-ISMAI; CEOS.PP
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Exploring the antecedents of organic food purchase intention: An extension of the theory of planned behavior
SF Teixeira, B Barbosa, H Cunha, Z Oliveira
Sustainability 14 (1), 242, 2021
502021
Sounds of scents: olfactory-auditory correspondences in the online purchase experience of perfume
M Mahdavi, B Barbosa, Z Oliveira, V Chkoniya
Revista Brasileira de Gestao de Negocios 22, 836-853, 2020
152020
Buying Perfume in the Digital Age: A Study on E-Shoppers’ Perceptions and Typologies
B Barbosa, M Mahdavi, Z Oliveira, V Chkoniya
Asian Journal of Business and Accounting 14 (1), 1-32, 2021
92021
Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase
M Mahdavi, B Barbosa, Z Oliveira, V Chkoniya
Management & Marketing 14 (3), 304-317, 2019
52019
Eu não vejo, mas Sou Vista–um estudo sobre o consumo de roupas por pessoas com deficiência visual
MB Borges, A Brasil, ZM de Oliveira, JE da Silva
ReMark-Revista Brasileira de Marketing 19 (1), 197-215, 2020
42020
Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics
S Teixeira, Z Oliveira, S Teixeira, S Teixeira
Sustainability 15 (20), 14784, 2023
22023
QR Codes Research in Marketing: A Bibliometric and Content Analysis
J Pratas, Z Oliveira
Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 …, 2023
22023
Using Influencer Marketing as a Digital Business Strategy
S Teixeira, S Teixeira, Z Oliveira, E Souza
IGI Global, 2023
12023
Factors Affecting the Relationship between Brand and Digital Consumer in Portugal
Z Oliveira, AF Silva, S Teixeira
International Journal of Marketing, Communication and New Media 11 (20), 2023
12023
O Marketing Digital na Conexão das Relações de Consumo
FTB Barroso, ZM Oliveira
International Journal of Marketing, Communication and New Media 9 (17), 2021
12021
Understanding Google Ads Metrics for SME
B Barbosa, Z Oliveira, SF Teixeira, VP Gomes
Advanced Digital Marketing Strategies in a Data-Driven Era, 123-144, 2021
12021
Sons do Aroma: Correspondências olfativas-auditivas nas experiências de compra online de perfume
M Mahdavi, B Barbosa, Z Oliveira, V Chkoniya
Revista Brasileira de Gestão de Negócios 22, 836-853, 2020
12020
Perceived greenwashing and its impact on eco-friendly product purchase.
A Shabani Shojaei, B Barbosa, Z Oliveira, AM Regalo Coelho
Tourism & Management Studies 20 (2), 2024
2024
Perceived greenwashing and its impact on eco-friendly product purchase
B Barbosa, Z Oliveira, AMR Coelho
Tourism & Management Studies 20 (2), 1-12, 2024
2024
Self-Promotion Strategies on Instagram: A Case Study of a Digital Micro-Influencer
MO Pinto, S Teixeira, ZM Oliveira
Marketing Innovation Strategies and Consumer Behavior, 300-324, 2024
2024
Determining Consensus on the Acceptance and Actions of Metaverse Marketing in the Portuguese Market
S Teixeira, ZM Oliveira
Marketing Innovation Strategies and Consumer Behavior, 84-107, 2024
2024
The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs
Z Oliveira, S Teixeira, S Teixeira, JM Pratas
Connecting With Consumers Through Effective Personalization and Programmatic …, 2024
2024
The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern
Z Oliveira, S Teixeira, SF Teixeira
Sustainable Consumption Experience and Business Models in the Modern World …, 2024
2024
Understanding the difficulties of leadership in the context of social entrepreneurship
ZM Oliveira, TM Holanda, S Teixeira, S Teixeira
Dutch Journal of Finance and Management 6 (2), 2023
2023
Retail Chatbots’ Main Themes and Research over Time: A Bibliometric and Content Analysis
J Pratas, C Amorim, Z Oliveira, V Carlos, JL Reis
International Conference on Marketing and Technologies, 87-103, 2023
2023
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