Marcelo Vinhal Nepomuceno
Marcelo Vinhal Nepomuceno
Associate Professor of Marketing, HEC Montreal
Verified email at
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How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
MV Nepomuceno, M Laroche, MO Richard
Journal of Retailing and Consumer Services 21 (4), 619-629, 2014
Testosterone and domain-specific risk: Digit ratios (2D: 4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors
E Stenstrom, G Saad, MV Nepomuceno, Z Mendenhall
Personality and Individual Differences 51 (4), 412-416, 2011
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
M Laroche, MV Nepomuceno, MO Richard
Journal of Consumer Marketing, 2010
The impact of materialism and anti-consumption lifestyles on personal debt and account balances
MV Nepomuceno, M Laroche
Journal of Business Research 68 (3), 654-664, 2015
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
MV Nepomuceno, M Laroche, MO Richard, A Eggert
Journal of Consumer Marketing, 2012
Human values and attitudes toward bank services in Brazil
MV Nepomuceno, JB Porto
International Journal of Bank Marketing, 2010
What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France
M Laroche, MV Nepomuceno, L Huang, MO Richard
Journal of Advertising Research 51 (2), 404-416, 2011
Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China
MVNMOR Michel Laroche
International Journal of Advertising 33 (4), 681-705, 2014
Validação da escala de julgamento e significado do produto
MV Nepomuceno, CV Torres
Estudos de Psicologia (Natal) 10 (3), 421-430, 2005
Advances on the measure of judgment and meaning of the product for Brazil
S Alfinito, MV Nepomuceno, CV Torres
Revista Brasileira de Marketing 11 (2), 152-177, 2012
When Materialists Intend to Resist Consumption: The Moderating Role of Self-Control and Long-Term Orientation
MV Nepomuceno, M Laroche
Journal of Business Ethics 143 (3), 467-483, 2017
Testosterone at your fingertips: Digit ratios (2D: 4D and rel2) as predictors of courtship-related consumption intended to acquire and retain mates
MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias
Journal of Consumer Psychology 26 (2), 231-244, 2016
Testosterone & gift-giving: Mating confidence moderates the association between digit ratios (2D:4D and rel2) and erotic gift-giving
MV Nepomuceno, G Saad, E Stenstrom, Z Mendenhall, F Iglesias
Personality and Individual Differences 91 (March), 27-30, 2016
Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products
A Davidson, MV Nepomuceno, M Laroche
Journal of Business Ethics 155 (2), 479–494, 2019
Do I Fear Death? The Effects of Mortality Salience on Anti-Consumption Lifestyles
MV Nepomuceno, M Laroche
Journal of Consumer Affairs 50 (1), 124-144, 2016
Avanços teóricos e metodológicos das pesquisas sobre julgamento e significado do produto no Brasil
MV Nepomuceno, RB Porto, H Rodrigues
Revista Psicologia: Organizações e Trabalho 6 (1), 107-137, 2006
The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers
S Borau, MV Nepomuceno
Journal of Business Ethics 154 (2), 325–340, 2019
The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern (vol 37, pg 245, 2018)
MI Kropfeld, MV Nepomuceno, DC Dantas
Homo Virtualensis: Evolutionary Psychology as a Tool for Studying Video Games
Z Mendenhall, G Saad, MV Nepomuceno
Evolutionary Psychology and Information Systems Research, 305-328, 2010
Exploring video games from an evolutionary psychological perspective
Z Mendenhall, MV Nepomuceno, G Saad
Encyclopedia of E-Business development and management in the global economy …, 2010
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