| Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions AE Schlosser, TB White, SM Lloyd Journal of marketing 70 (2), 133-148, 2006 | 1415 | 2006 |
| Dynamic customer relationship management: Incorporating future considerations into the service retention decision KN Lemon, TB White, RS Winer Journal of marketing 66 (1), 1-14, 2002 | 865 | 2002 |
| Getting too personal: Reactance to highly personalized email solicitations TB White, DL Zahay, H Thorbjørnsen, S Shavitt Marketing Letters 19, 39-50, 2008 | 533 | 2008 |
| The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship SYY Cheng, TB White, LN Chaplin Journal of Consumer Psychology 22 (2), 280-288, 2012 | 394 | 2012 |
| Consumer disclosure and disclosure avoidance: A motivational framework TB White Journal of consumer psychology 14 (1-2), 41-51, 2004 | 286 | 2004 |
| Consumer trust and advice acceptance: The moderating roles of benevolence, expertise, and negative emotions T Barnett White Journal of Consumer Psychology 15 (2), 141-148, 2005 | 246 | 2005 |
| Putting the organic label in context: Examining the interactions between the organic label, product type, and retail outlet B Ellison, BRL Duff, Z Wang, TB White Food Quality and Preference 49, 140-150, 2016 | 155 | 2016 |
| Building trust to increase purchase intentions: The signaling impact of low pricing policies TB White, H Yuan Journal of consumer psychology 22 (3), 384-394, 2012 | 58 | 2012 |
| The impact of user interface design on idea integration in electronic brainstorming: an attention-based view E Javadi University of Illinois at Urbana-Champaign, 2012 | 58 | 2012 |
| Customer retention when the customer's future usage is uncertain TB White, KN Lemon, JE Hogan Psychology & Marketing 24 (10), 849-870, 2007 | 36 | 2007 |
| Introduction to special issue: trust in doubt: consuming in a post-truth world RV Kozinets, AD Gershoff, TB White Journal of the Association for Consumer Research 5 (2), 130-136, 2020 | 25 | 2020 |
| No strings attached: When giving it away versus making them pay reduces consumer information disclosure TB White, TP Novak, DL Hoffman Journal of Interactive Marketing 28 (3), 184-195, 2014 | 20 | 2014 |
| When too much entertainment is barely enough: Current affairs television in the 1990s M Hirst Australian Journalism Review 17 (1), 79-98, 1995 | 18 | 1995 |
| Does perceived treatment of unfamiliar employees affect consumer brand attitudes? Social dominance ideologies reveal who cares the most and why MA Maxwell-Smith, TB White, DL Loyd Journal of Business Research 109, 461-471, 2020 | 16 | 2020 |
| The four faces of trust: An empirical study of the nature of trust in relational forms LD Houde, DM Sherman, TB White, BH Sheppard Relational models theory, 303-322, 2004 | 12 | 2004 |
| Deciding to reveal: Consumer disclosure management in consumer/seller relationships TB White Duke University, 1999 | 9 | 1999 |
| Intercultural competence and customer facial recognition GR Henderson, T Rank-Christman, TB White, KD Grantham, AL Ostrom, ... Journal of Services Marketing 32 (5), 570-580, 2018 | 7 | 2018 |
| Consumer responses to rebranding to address racism M Kalaitzandonakes, B Ellison, T White Plos one 18 (2), e0280873, 2023 | 6 | 2023 |
| Stronger together: Developing research partnerships with social impact organizations MG Bublitz, LA Peracchio, B Davis, JE Escalas, J Hansen, EG Miller, ... Journal of Consumer Affairs 56 (3), 1028-1045, 2022 | 6 | 2022 |
| How business schools can help corporate America fight racism NI Bruce, KM Cutright, RR Gosline, JS Thomas, TB White | 6 | 2020 |
Katherine LemonProfessor of Marketing, Boston CollegeE-mail confirmado em bc.edu
