| Place branding's role in sustainable development V Maheshwari, I Vandewalle, D Bamber Journal of Place Management and Development 4 (2), 198-213, 2011 | 155 | 2011 |
| Determinants of brand loyalty: A study of the experience-commitment-loyalty constructs V Maheshwari, G Lodorfos, S Jacobsen Sciedu Press, 2014 | 148 | 2014 |
| Exploring HR practitioners’ perspective on employer branding and its role in organisational attractiveness and talent management V Maheshwari, P Gunesh, G Lodorfos, A Konstantopoulou International Journal of Organizational Analysis 25 (5), 742-761, 2017 | 137 | 2017 |
| Exploring the role of stakeholders in place branding–a case analysis of the ‘City of Liverpool’ V Maheshwari, G Lodorfos, I Vandewalle International Journal of Business and Globalisation 13 (1), 104-121, 2014 | 26 | 2014 |
| Gender differences: Visual attention and attitude toward advertisements JC Boscolo, JHC Oliveira, V Maheshwari, JME Giraldi Marketing Intelligence & Planning 39 (2), 300-314, 2021 | 25 | 2021 |
| Role of organizational career websites for employer brand development P Gunesh, V Maheshwari International Journal of Organizational Analysis 27 (1), 149-168, 2019 | 24 | 2019 |
| Investigating residents’ attitudes of 2016 Olympic Games: Examining socio-cultural, economic and environmental dimensions V Maheshwari, JME Giraldi, MG Montanari Journal of Place Management and Development 12 (3), 291-313, 2019 | 16 | 2019 |
| Bamber, a. D.(2011) V Maheshwari, I Vandewalle Place branding’s rolein sustainable development. Journal of Place Management …, 0 | 13 | |
| Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement JHCO KM Pagan, JME Giraldi, V Maheshwari, ALD de Paula International Journal of Wine Business Research, 2021 | 12 | 2021 |
| Analysis of Brazilian fashion sectorial brand identity MT de Arruda Lourenção, JME Giraldi, V Maheshwari Research Journal of Textile and Apparel 22 (3), 291-314, 2018 | 10 | 2018 |
| Interpreting place branding and its significance in sustainable development V Maheshwari University of Liverpool, 2010 | 9 | 2010 |
| Place pulling power: a case of Liverpool’08 D Bamber, V Maheshwari, I Vandewalle | 9 | 2009 |
| Place branding and the Liverpool’08 brand campaign in'City of Liverpool' V Maheshwari Proceedings of the Second Annual Conference of the University Network of …, 2010 | 6 | 2010 |
| A. Konstantopoulou, 2017,“Exploring HR Practitioners’ Perspective on Employer Branding and Its Role in Organisational Attractiveness and Talent Management,” V Maheshwari, P Gunesh, G Lodorfos International Journal of Organizational Analysis 25 (5), 742-761, 0 | 6 | |
| Role of attitudes in Brazil's country brand image JME Giraldi, V Maheshwari, F Mariutti, A Konstantopoulou International Journal of Business and Globalisation 21 (3), 297-307, 2018 | 5 | 2018 |
| Importance of sustaining place brand identity: a study of Liverpool’08 brand campaign V Maheshwari, I Vandewalle UneCC Conference, Whose Culture (s), 16-17, 2008 | 5 | 2008 |
| Investigating the drivers that determines brand loyalty: a study of the experience-commitment-loyalty construct V Maheshwari, G Lodorfos, S Jacobsen Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 4 | 2016 |
| Impacts of host city image in the country destination branding in sport mega-event context: exploring cognitive and affective image dimensions LB Ferreira, JME Giraldi, V Maheshwari, JHC de Oliveira International Journal of Event and Festival Management 13 (4), 486-505, 2022 | 3 | 2022 |
| Digital and social media marketing V Maheshwari, P Dobson, A Lawrence Contemporary Issues in Marketing: Principles and Practice, 221-54, 2019 | 2 | 2019 |
| Importance of ethics and sustainability in the fashion industry: an abstract V Maheshwari, J Fielding Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
Janaina de Moura Engracia GiraldiProfessora Titular da FEA-RP, Universidade de São PauloE-mail confirmado em usp.br
