Seoungwoo Lee

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Michel WedelPepsico Professor of Consumer Science, University of MarylandVerified email at umd.edu
Jie ZhangProfessor of Marketing, University of MarylandVerified email at umd.edu
Roland T. RustU. of MarylandVerified email at rhsmith.umd.edu

Seoungwoo Lee

A.B. Freeman School of Business, Tulane University

Verified email at tulane.edu - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Managing the versioning decision over an app’s lifetime S Lee, J Zhang, M Wedel Journal of Marketing 85 (6), 44-62, 2021	24	2021
Drivers of customer equity RT Rust, J Kim, Y Dong, TJ Kim, S Lee Handbook of Research on Customer Equity in Marketing, 17-43, 2015	21	2015
STRATEGIC MONETIZATION AND UPGRADING DECISIONS FOR MOBILE APPLICATIONS S Lee		2017

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