| Better to decide together: Shared consumer decision making, perceived power, and relationship satisfaction DJ Brick, L Zhou, TL Chartrand, GJ Fitzsimons Journal of Consumer Psychology 32 (3), 387-405, 2022 | 23 | 2022 |
| Befriending the enemy: The effects of observing brand-to-brand praise on consumer evaluations and choices L Zhou, KM Du, KM Cutright Journal of Marketing 86 (4), 57-72, 2022 | 21 | 2022 |
| Aha over Haha: Brands benefit more from being clever than from being funny HS Howe, L Zhou, RS Dias, GJ Fitzsimons Journal of Consumer Psychology 33 (1), 107-114, 2023 | 12 | 2023 |
| Sharing food can backfire: When healthy choices for children lead parents to make unhealthy choices for themselves KG Wight, PJ Liu, L Zhou, GJ Fitzsimons Journal of Marketing Research 61 (3), 451-471, 2024 | 5 | 2024 |
| Are My Dog’S Treats Making Me Fat? the Effects of Choices Made For Others on Subsequent Choices For the Self K Gullo, P Liu, L Zhou, GJ Fitzsimons ACR North American Advances, 2017 | 2 | 2017 |
| EXPRESS: Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves KG Wight, PJ Liu, L Zhou, GJ Fitzsimons Journal of Marketing Research, 00222437231184830, 2023 | | 2023 |
| Constraining the Unconstrained: Why Consumers Give Less Versatile Gifts to Unconstrained Recipients D Huynh, L Zhou, K Cutright, E Wu Society for Consumer Psychology (02/03/2023-04/03/2023, San Juan), 2023 | | 2023 |
| Essays on How Consumers Respond to Positive Brand-to-brand Interactions L Zhou Duke University, 2023 | | 2023 |
| Constraining the Unconstrained: Gift Versatility and Financial Perceptions D Huynh, L Zhou, K Cutright, E Wu Association for Consumer Research (20/10/2022-23/10/2022, Denver), 2022 | | 2022 |
| When Mine Becomes Ours: Caregiving and the Effects of Choices Made for Others on Subsequent Choices for the Self KG Wight, PJ Liu, L Zhou, GJ Fitzsimon Association for Consumer Research (20/10/2022-23/10/2022, Denver), 2022 | | 2022 |
| The Burden of Gifts: How Givers Mispredict Negative Reactions of Receivers L Zhou, T Chartrand ACR North American Advances, 2020 | | 2020 |
| A Helping Hand: How Online and In-Store Shopping Environments Change Information Search For Haptic Products L Zhou, N Sullivan, G Fitzsimons ACR North American Advances, 2020 | | 2020 |
| R2. Brand-To-Brand Communications: How Consumers React to Flattery Between Brands L Zhou, K Crain, K Cutright ACR North American Advances, 2018 | | 2018 |
| Does This Dog Make Me Look Fat? The Liberating Effect of Choices Made for Others on Subsequent Choices for the Self. KA Gullo, P Liu, L Zhou, GJ Fitzsimons Advances in Consumer Research 44, 2016 | | 2016 |
