| Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction DJ Brick, L Zhou, TL Chartrand, GJ Fitzsimons Journal of Consumer Psychology, 2021 | 18 | 2021 |
| Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices L Zhou, KM Du, KM Cutright Journal of Marketing, 00222429211053002, 2022 | 15 | 2022 |
| Aha over Haha: Brands benefit more from being clever than from being funny HS Howe, L Zhou, RS Dias, GJ Fitzsimons Journal of Consumer Psychology 33 (1), 107-114, 2023 | 7 | 2023 |
| Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves KG Wight, PJ Liu, L Zhou, GJ Fitzsimons Journal of Marketing Research, 2023 | 3 | 2023 |
| Are My Dog’S Treats Making Me Fat? the Effects of Choices Made For Others on Subsequent Choices For the Self K Gullo, P Liu, L Zhou, GJ Fitzsimons ACR North American Advances, 2017 | 2 | 2017 |
| EXPRESS: Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves KG Wight, PJ Liu, L Zhou, GJ Fitzsimons Journal of Marketing Research, 00222437231184830, 2023 | | 2023 |
| Essays on How Consumers Respond to Positive Brand-to-brand Interactions L Zhou Duke University, 2023 | | 2023 |
| The Burden of Gifts: How Givers Mispredict Negative Reactions of Receivers L Zhou, T Chartrand ACR North American Advances, 2020 | | 2020 |
| A Helping Hand: How Online and In-Store Shopping Environments Change Information Search For Haptic Products L Zhou, N Sullivan, G Fitzsimons ACR North American Advances, 2020 | | 2020 |
| R2. Brand-To-Brand Communications: How Consumers React to Flattery Between Brands L Zhou, K Crain, K Cutright ACR North American Advances, 2018 | | 2018 |
| Does This Dog Make Me Look Fat? the Liberating Effect of Choices Made For Others on Subsequent Choices For the Self KA Gullo, P Liu, L Zhou, GJ Fitzsimons ACR North American Advances, 2016 | | 2016 |
