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Dr Alan French
Dr Alan French
Senior Lecturer in Management Science, Loughborough University
Verified email at lboro.ac.uk
Title
Cited by
Cited by
Year
The political brand: A consumer perspective
G Smith, A French
Marketing theory 9 (2), 209-226, 2009
3122009
Measuring political brand equity: a consumer oriented approach
A French, G Smith
European Journal of marketing 44 (3/4), 460-477, 2010
2242010
Measuring brand association strength: a consumer based brand equity approach
A French, G Smith
European Journal of Marketing 47 (8), 1356-1367, 2013
2172013
Using a hybrid genetic-algorithm/branch and bound approach to solve feasibility and optimization integer programming problems
AP French, AC Robinson, JM Wilson
Journal of Heuristics 7, 551-564, 2001
622001
The sustainable cell formation problem: manufacturing cell creation with machine modification costs
LR Foulds, AP French, JM Wilson
Computers & Operations Research 33 (4), 1010-1032, 2006
522006
Measuring the changes to leader brand associations during the 2010 election campaign
G Smith, A French
Journal of Marketing Management 27 (7-8), 718-735, 2011
492011
Heuristic solution methods for the multilevel generalized assignment problem
AP French, JM Wilson
Journal of Heuristics 8, 143-153, 2002
312002
Resource location for relief distribution and victim evacuation after a sudden-onset disaster
E Setiawan, J Liu, A French
IISE transactions 51 (8), 830-846, 2019
272019
An LP-based heuristic procedure for the generalized assignment problem with special ordered sets
AP French, JM Wilson
Computers & operations research 34 (8), 2359-2369, 2007
232007
Neural networks for store performance forecasting: an empirical comparison with regression techniques.
D Coates, N Doherty, A French, M Kirkup
International Review of Retail, Distribution and Consumer Research 5 (4 …, 1995
231995
The new multivariate jungle: Computer intensive methods in database marketing
D Coates, N Doherty, A French
Journal of Marketing Management 10 (1-3), 207-220, 1994
101994
A hybrid genetic/branch and bound algorithm for integer programming
GD Smith, NC Steele, RF Albrecht, AP French, AC Robinson, JM Wilson
Artificial Neural Nets and Genetic Algorithms: Proceedings of the …, 1998
41998
An LP-based hybrid heuristic procedure for the generalized assignment problem with special ordered sets
AP French, JM Wilson
Hybrid Metaheuristics: Second International Workshop, HM 2005, Barcelona …, 2005
32005
Strongarm arcade games: a case study in mathematical modelling
A French, PN Finlay
Journal of the Operational Research Society 51 (12), 1386-1398, 2000
22000
The new multivariate jungle
D Coates, N Doherty, A French
Quantitative Methods in Marketing (Ed. Hooley GJ and Hussey, MK), Academic …, 1994
21994
Neural networks: fool's gold or layman's delight? -a neural network model is used to predict the turnover of potential retail store locations
D Coates, N Doherty, A French, M Kirkup
OR Insight 8 (4), 23-27, 1995
11995
An LP-based metaheuristic procedure for the k-sequential generalized assignment problem
AP French, B Nygreen, JM Wilson
Optimization Methods & Software 26 (2), 225-238, 2011
2011
Application of Modern Heuristic Methods
A French
Journal of the Operational Research Society 47 (5), 715-716, 1996
1996
Computer Simulation in Management Science
A French
Journal of the Operational Research Society 44 (6), 629-630, 1993
1993
Specification transformation techniques with applications to operations research.
AP French
1993
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