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Kanghyun Yoon
Kanghyun Yoon
Associate Professor, University of Central Oklahoma
Verified email at uco.edu
Title
Cited by
Cited by
Year
The measurement of web-customer satisfaction: An expectation and disconfirmation approach
V McKinney, K Yoon, FM Zahedi
Information systems research 13 (3), 296-315, 2002
31292002
Revisiting the relationship between consumer loyalty and price sensitivity: the moderating role of deal-proneness
K Yoon, TV Tran
Journal of Marketing Theory and Practice 19 (3), 293-306, 2011
482011
Capturing consumer heterogeneity in loyalty evolution patterns
K Yoon, TV Tran
Management Research Review 34 (6), 649-662, 2011
132011
Integrating social media and traditional CRM: Toward a conceptual framework for social CRM practices
K Yoon, JD Sims
Social Media and Networking: Concepts, Methodologies, Tools, and …, 2016
102016
Identifying the truly and the deal-prone hard-core loyals
K Yoon
Working Paper, Long Island University, 2008
52008
Re-conceptualizing relational integrated marketing communications from the perspective of social CRM
K Yoon, JD Sims
Integrating Social Media into Business Practice, Applications, Management …, 2014
32014
Lump‐Sum versus Pay‐As‐You‐Go: The Moderating Effect of Contract Types on the Optimal Logistics Decisions
T Tran, K Yoon, S Genchev
Managerial and Decision Economics 38 (4), 547-555, 2017
12017
An investigation of bid-timing decisions in online auctions: Theory and empirical results
K Yoon
The University of Wisconsin-Milwaukee, 2004
12004
Exploring The Hidden Meaning of Marketing in Creation Account
K Yoon
CUPBEARERS TO KINGS: EMPOWERING STUDENTS TO BE FUTURE SHAPERS, 249, 2022
2022
Solution-Dominant Logic: Viewing Marketing Exchanges from the Problem-Solving Perspective
K Yoon
Academia Letters, 2021
2021
Practicing Marketing for Glory to God in the Workplaces
K Yoon
2019
Integrating Social Media and Traditional CRM
K Yoon, JD Sims
2015
An Empirical Investigation of Deal-Prone Hard-Core Loyals
K Yoon, D Carlon
2014
Investigating Source of Purchase-Occasion Heterogeneity with Implications for Acquisition and Retention Strategy
K Kwak, K Yoon
Available at SSRN 1501167, 2009
2009
Be Careful with the Use of Mover-Stayer Model at the Disaggregate Level
K Yoon
Available at SSRN 1296165, 2008
2008
Accounting for Heterogeneity in Evolution Patterns of Group Buyings: Conceptual Background and Empirical Findings
K Yoon
성경적 세계관을 통해 바라본 마케팅의 새로운 방향
K Yoon
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