| How virtual brand community traces may increase fan engagement in brand pages B Rosenthal, EPZ Brito Business Horizons 60 (3), 375-384, 2017 | 110 | 2017 |
| The brand meaning co-creation process on Facebook B Rosenthal, EPZ Brito Marketing Intelligence & Planning 35 (7), 923-936, 2017 | 48 | 2017 |
| (Mis) Representations of older consumers in advertising: stigma and inadequacy in ageing societies B Rosenthal, F Cardoso, C Abdalla Journal of Marketing Management 37 (5-6), 569-593, 2021 | 31 | 2021 |
| There will not be a World Cup”: The Kratophanous power of the FIFA 2014 World Cup in Brazil B Rosenthal, F Cardoso Consumer culture theory: Research in consumer behavior 17, 367-399, 2015 | 21 | 2015 |
| Corporate Branding In Facebook Fan Pages: Ideas For Improving Your Brand Value E Brito, MC Zanette, CA Abdalla, M Ferreira, R Limongi, B Rosenthal | 21 | 2015 |
| Marketing na era digital B Rosenthal GV-executivo 16 (1), 16-19, 2017 | 15 | 2017 |
| How to map and select digital influencers for Marketing Campaigns B Rosenthal, A Arcuri Influencer Marketing: Building Brand Communities and Engagement, 58-76, 2020 | 9 | 2020 |
| The Legitimation of Global Football Brands in the Brazilian Marketplace JS Arakelian, E Zamith Brito, B Rosenthal Internext - Review of International Business 15 (1), 104-117, 2020 | 7 | 2020 |
| Comportamento de consumo: uma análise dos fatores que controlam a escolha de bebidas, com base no modelo na perspectiva comportamental, de Foxall B Rosenthal | 6 | 2007 |
| Consumer morality formation on social media platforms: the case of guns in Brazil B Rosenthal, M Airoldi Journal of Macromarketing 4 (1), 178-198, 2024 | 5 | 2024 |
| Apartamentos Compactos: Espaços Privado e Público Atuando Sobre o Consumir na Metrópole B Rosenthal, E Gambagorte Revista Interdisciplinar de Marketing 7 (2), 224-238, 2017 | 5 | 2017 |
| Comportamento de consumo: uma análise dos fatores que controlam a escolha de bebidas B Rosenthal Seminários em Administração-SEMEAD, São Paulo. Anais eletrônicos, 2009 | 5 | 2009 |
| A produção de teses e dissertações em Análise do Comportamento no Brasil: caracterização e comparação com outras produções escritas MC Guedes, CB da Silva, AB Queiroz, B Rosenthal, FG Leite, P Klukiewcz, ... Behaviors, São Paulo 9 (1), 2-8, 2005 | 5 | 2005 |
| Playing on a moving pitch: foregrounding the impact of sociocultural contexts on social movements and brands B Rosenthal, F Cardoso, JH Bortoluci Journal of Marketing Management 38 (9-10), 1014-1041, 2022 | 4 | 2022 |
| Marketing e redes sociais B Rosenthal Revista de Administração de Empresas 53, 634-634, 2013 | 3 | 2013 |
| Heroic failure narratives: building conveyed authenticity and engagement from downfalls F Scussel, B Rosenthal, M Suarez Consumption Markets & Culture 26 (5), 361-376, 2023 | 2 | 2023 |
| The global rhythms of consumption practices B Rosenthal, EPZ Brito Marketing Theory 22 (3), 381-400, 2022 | 2 | 2022 |
| A ascensao das marcas solidárias B Rosenthal GV-executivo 19 (3), 42-45, 2020 | 2 | 2020 |
| O dilema dos veículos de comunicação B Rosenthal, EPZ Brito, M Coelho GV Executivo 17 (3), 44-47, 2018 | 2 | 2018 |
| Entrevista qualitativa. B Rosenthal RAE 57 (5), 524-525, 2017 | 2 | 2017 |
Eliane Pereira Zamith BritoFGV-EAESPE-mail confirmado em fgv.br
