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Peren Ozturan
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The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand
J Eelen, P Özturan, PWJ Verlegh
International Journal of Research in Marketing 34 (4), 872-891, 2017
2202017
The Role of Market Orientation in Advertising Spending During Economic Collapse: The Case of Turkey in 2001
P Özturan, A Özsomer, R Pieters
Journal of Marketing Research 51 (2), 139-152, 2014
852014
Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter
P Özturan, A Grinstein
Journal of International Marketing 30 (3), 72-82, 2022
142022
Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
P Ozturan, A Grinstein
European Journal of Marketing, 2022
112022
Kurumsal Sosyal Sorumluluk Vaka Analizi Çalışması: Türkiye’deki 5 Şirket ve 5 STK’nın İncelemesi (Corporate Social Responsibility Case Study Analysis: Examination of 5 …
P Özturan
Istanbul: Third Sector Foundation of Turkey, 2011
9*2011
Governance implications of modularity in sourcing relationships
N Harmancioglu, S Wuyts, P Ozturan
Journal of the Academy of Marketing Science 49, 601-625, 2021
82021
The Socially Responsible CMO
P Ozturan, A Grinstein
Marketing Science Institute Report, 2017
62017
Advertising during economic downturns: Market orientation and industry environment effects
P Ozturan, A Ozsomer
American Marketing Association, 2011
32011
Brand advertising competition across economic cycles
P Özturan, B Deleersnyder, A Özsomer
International Journal of Research in Marketing, 2023
12023
Global and Local Brands: Distinguishing Perceptions from Origin
P Ozturan
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 24 (1), 47-77, 2023
2023
Social Impact of Brand Activism Initiatives and Insights for Emerging Markets
DG IŞIKSAL, P OZTURAN, E KARAOSMANOĞLU
OPUS Journal of Society Research 20 (55), 2023
2023
Socially Responsible Marketing in Emerging Economies
P Ozturan
Dealing with Socially Responsible Consumers: Studies in Marketing, 7-32, 2023
2023
Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World
P Ozturan
Dealing with Socially Responsible Consumers: Studies in Marketing, 3-6, 2023
2023
Impact of Global Brand CMOs’ CSR and Socio-Political Activism Communication on Twitter
P Ozturan, A Grinstein
25th Marketing and Marketing Research Association Marketing Congress, Turkey, 2021
2021
E-Ticaret ve Paydaş Yönetimi
P Özturan
Ticarette Dijital Dönüşüm ve E-Ticaret, 257-274, 2020
2020
Marketing Strategy in Tough Economic Times
P Ozturan
2013
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