| Marketing metrics: The definitive guide to measuring marketing performance PW Farris, N Bendle, P Pfeifer, D Reibstein Pearson Education, 2010 | 2061* | 2010 |
| Modeling customer relationships as Markov chains PE Pfeifer, RL Carraway Journal of interactive marketing 14 (2), 43-55, 2000 | 574 | 2000 |
| A three-stage iterative procedure for space-time modeling phillip PE Pfeifer, SJ Deutrch Technometrics 22 (1), 35-47, 1980 | 547 | 1980 |
| Customer lifetime value, customer profitability, and the treatment of acquisition spending PE Pfeifer, ME Haskins, RM Conroy Journal of managerial issues, 11-25, 2005 | 449 | 2005 |
| The optimal ratio of acquisition and retention costs PE Pfeifer Journal of targeting, measurement and analysis for marketing 13, 179-188, 2005 | 269 | 2005 |
| The airline discount fare allocation problem PE Pfeifer Decision Sciences 20 (1), 149-157, 1989 | 215 | 1989 |
| Identification and interpretation of first order space-time ARMA models PE Pfeifer, SJ Deutsch Technometrics 22 (3), 397-408, 1980 | 212 | 1980 |
| Modeling the customer arrival process and comparing decision rules in perishable asset revenue management situations LR Weatherford, SE Bodily, PE Pfeifer Transportation Science 27 (3), 239-251, 1993 | 124 | 1993 |
| Are we overconfident in the belief that probability forecasters are overconfident? PE Pfeifer Organizational Behavior and Human Decision Processes 58 (2), 203-213, 1994 | 100 | 1994 |
| Métricas de marketing PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein Bookman, 2007 | 97 | 2007 |
| The elasticity of customer value to retention: The duration of a customer relationship PE Pfeifer, PW Farris Journal of Interactive Marketing 18 (2), 20-31, 2004 | 90 | 2004 |
| A STARIMA model-building procedure with application to description and regional forecasting PE Pfeifer, SJ Deutsch Transactions of the Institute of British Geographers, 330-349, 1980 | 86 | 1980 |
| The economic value of using advance booking of orders LR Weatherford, PE Pfeifer Omega 22 (1), 105-111, 1994 | 83 | 1994 |
| A test of space‐time arma modelling and forecasting of hotel data PE Pfeifer, SE Bodily Journal of Forecasting 9 (3), 255-272, 1990 | 72 | 1990 |
| Non-parametric estimation of mean customer lifetime value PE Pfeifer, H Bang Journal of Interactive Marketing 19 (4), 48-66, 2005 | 69 | 2005 |
| Overbooking decision rules SE Bodily, PE Pfeifer Omega 20 (1), 129-133, 1992 | 69 | 1992 |
| Space-time ARMA modeling with contemporaneously correlated innovations SJ Deutsch, PE Pfeifer Technometrics 23 (4), 401-409, 1981 | 69 | 1981 |
| The wisdom of competitive crowds KC Lichtendahl Jr, Y Grushka-Cockayne, PE Pfeifer Operations Research 61 (6), 1383-1398, 2013 | 68 | 2013 |
| Economic selection of the mean and upper limit for a canning problem with limited capacity RL Schmidt, PE Pfeifer Journal of Quality Technology 23 (4), 312-317, 1991 | 68 | 1991 |
| Key marketing metrics: the 50+ metrics every manager needs to know PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein Pearson, 2017 | 65 | 2017 |
