| Effects of an opposite-gender companion's affect to horror on distress, delight, and attraction. D Zillmann, JB Weaver, N Mundorf, CF Aust Journal of Personality and Social Psychology 51 (3), 586, 1986 | 345 | 1986 |
| Visual and Auditory Message Framing Effects on Tobacco Smoking1 TR Schneider, P Salovey, U Pallonen, N Mundorf, NF Smith, WT Steward Journal of Applied Social Psychology 31 (4), 667-682, 2001 | 269 | 2001 |
| Integrating norm activation model and theory of planned behavior to understand sustainable transport behavior: Evidence from China Y Liu, H Sheng, N Mundorf, C Redding, Y Ye International journal of environmental research and public health 14 (12), 1593, 2017 | 182 | 2017 |
| Communication and emotion: Essays in honor of Dolf Zillmann J Bryant, DR Roskos-Ewoldsen, J Cantor Routledge, 2003 | 150 | 2003 |
| Effects of disturbing news on recall of subsequently presented news N Mundorf, D Drew, D Zillmann, J Weaver Communication Research 17 (5), 601-615, 1990 | 124 | 1990 |
| Effects of disturbing televised events on the acquisition of information from subsequently presented commercials N Mundorf, D Zillmann, D Drew Journal of Advertising 20 (1), 46-53, 1991 | 119 | 1991 |
| Image effects in the appreciation of video rock D Zillmann, N Mundorf Communication Research 14 (3), 316-334, 1987 | 113 | 1987 |
| Personality and movie preferences: A comparison of American and German audiences JB Weaver III, HB Brosius, N Mundorf Personality and Individual Differences 14 (2), 307-315, 1993 | 112 | 1993 |
| Effects of gender roles and self perceptions on affective reactions to horror films N Mundorf, J Weaver, D Zillmann Sex roles 20, 655-673, 1989 | 94 | 1989 |
| Gender differences in humor appreciation N Mundorf, A Bhatia, D Zillmann, P Lester, S Robertson Walter de Gruyter, Berlin/New York 1 (3), 231-244, 1988 | 89 | 1988 |
| Entrepreneurship education enhances entrepreneurial creativity: The mediating role of entrepreneurial inspiration C Wang, N Mundorf, A Salzarulo-McGuigan The International Journal of Management Education 20 (2), 100570, 2022 | 74 | 2022 |
| Media preferences of older and younger adults N Mundorf, W Brownell The Gerontologist 30 (5), 685-691, 1990 | 73 | 1990 |
| Effects of hedonic components and user's gender on the acceptance of screen-based information services N Mundorf, S Westin, N Dholakia Behaviour & Information Technology 12 (5), 293-303, 1993 | 55 | 1993 |
| Effects of Sexually Explicit Media. N Mundorf, M Allen, D D'Alessio, TM Emmers-Sommer Lawrence Erlbaum Associates Publishers, 2007 | 52 | 2007 |
| Menstrual cycle variation of women's interest in erotica D Zillmann, KJ Schweitzer, N Mundorf Archives of Sexual Behavior 23, 579-597, 1994 | 51 | 1994 |
| Social and psychological effects of information technologies and other interactive media N Mundorf, KR Laird Media effects, 593-612, 2002 | 48 | 2002 |
| Pedestrians in traffic environments: Ultrafine particle respiratory doses M Manigrasso, C Natale, M Vitali, C Protano, P Avino International Journal of Environmental Research and Public Health 14 (3), 288, 2017 | 45 | 2017 |
| New infotainment technologies in the home: Demand-side perspectives RR Dholakia, N Mundorf, N Dholakia Routledge, 2013 | 44 | 2013 |
| New infotainment technologies in the home: Demand-side perspectives RR Dholakia, N Mundorf, N Dholakia Routledge, 2013 | 44 | 2013 |
| Effects of story sequencing on affective reactions to broadcast news N Mundorf, D Zillmann Journal of Broadcasting & Electronic Media 35 (2), 197-211, 1991 | 43 | 1991 |
