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Jie Zhang
Jie Zhang
Professor of Marketing, University of Maryland
Verified email at umd.edu - Homepage
Title
Cited by
Cited by
Year
Crafting integrated multichannel retailing strategies
J Zhang, PW Farris, JW Irvin, T Kushwaha, TJ Steenburgh, BA Weitz
Journal of interactive marketing 24 (2), 168-180, 2010
9042010
The effectiveness of customized promotions in online and offline stores
J Zhang, M Wedel
Journal of marketing research 46 (2), 190-206, 2009
4172009
Virtual and augmented reality: Advancing research in consumer marketing
M Wedel, E Bigné, J Zhang
International Journal of Research in Marketing 37 (3), 443-465, 2020
3892020
Sales effects of attention to feature advertisements: a Bayesian mediation analysis
J Zhang, M Wedel, R Pieters
Journal of marketing research 46 (5), 669-681, 2009
2692009
Customizing promotions in online stores
J Zhang, L Krishnamurthi
Marketing science 23 (4), 561-578, 2004
2602004
Optimal feature advertising design under competitive clutter
R Pieters, M Wedel, J Zhang
Management Science 53 (11), 1815-1828, 2007
2462007
Advancing research on loyalty programs: a future research agenda
E Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ...
Marketing Letters 26 (2), 127-139, 2015
2102015
The impact of an item-based loyalty program on consumer purchase behavior
J Zhang, E Breugelmans
Journal of Marketing research 49 (1), 50-65, 2012
1942012
Risk factors for nursing home use after hospitalization for medical illness
MA Rudberg, MA Sager, J Zhang
The Journals of Gerontology Series A: Biological Sciences and Medical …, 1996
1901996
When Wal-Mart enters: How incumbent retailers react and how this affects their sales outcomes
KL Ailawadi, J Zhang, A Krishna, MW Kruger
Journal of Marketing Research 47 (4), 577-593, 2010
1702010
Analyzing brand competition across subcategories
M Wedel, J Zhang
Journal of marketing research 41 (4), 448-456, 2004
1422004
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21 (3), 273-285, 2010
972010
An integrated choice model incorporating alternative mechanisms for consumers’ reactions to in-store display and feature advertising
J Zhang
Marketing Science 25 (3), 278-290, 2006
892006
Usage experience with decision aids and evolution of online purchase behavior
SW Shi, J Zhang
Marketing Science 33 (6), 871-882, 2014
822014
Brand-level effects of stockkeeping unit reductions
J Zhang, A Krishna
Journal of Marketing Research 44 (4), 545-559, 2007
492007
Managing the Versioning Decision over an App’s Lifetime
S Lee, J Zhang, M Wedel
Journal of Marketing 85 (6), 44-62, 2021
222021
Implementing Retail Category Management: a Model-Based Approach to Setting Optimal Markups
M Wedel, J Zhang, F Feinberg
Customer Needs and Solutions 2 (2), 165-176, 2015
72015
Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments
M Kim, J Zhang
Journal of Marketing Research 60 (4), 665-686, 2023
52023
Mitigating Food Waste in the Retail Supply Chain: Marketing Solutions
J Zhang, M Wedel, MW Bloem
Journal of Sustainable Marketing 3 (2), 87-97, 2022
22022
Comparing consumer purchase behavior on the Internet and in brick-and-mortar stores: An overview of recent research
J Zhang
Internet Marketing Research: Theory and Practice, 218-230, 2001
22001
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