Stefan F. Bernritter
Stefan F. Bernritter
Associate Professor (Senior Lecturer UK) of Marketing, King's Business School, King's College London
Verified email at
Cited by
Cited by
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism
SF Bernritter, PWJ Verlegh, EG Smit
Journal of Interactive Marketing 33, 27-42, 2016
Too good to be true: the role of online reviews’ features in probability to buy
E Maslowska, EC Malthouse, SF Bernritter
International Journal of Advertising 36 (1), 142-163, 2017
Warning: You are being primed! The effect of a warning on the impact of subliminal ads
T Verwijmeren, JC Karremans, SF Bernritter, W Stroebe, DHJ Wigboldus
Journal of Experimental Social Psychology 49 (6), 1124-1129, 2013
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media
SAM Vermeer, T Araujo, SF Bernritter, G van Noort
International Journal of Research in Marketing 36 (3), 492-508, 2019
Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice
PE Ketelaar, SF Bernritter, J van't Riet, AE Hühn, TJ van Woudenberg, ...
International Journal of Advertising 36 (2), 356-367, 2017
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ...
Journal of Business Research 91, 277-285, 2018
‘We’are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements
SF Bernritter, AC Loermans, PWJ Verlegh, EG Smit
International Journal of Advertising 36 (1), 107-120, 2017
Self-persuasion as marketing technique: the role of consumers’ involvement
SF Bernritter, I van Ooijen, BCN Müller
European Journal of Marketing, 2017
How advertising in offline media drives reach of and engagement with brands on Facebook
HAM Voorveld, T Araujo, SF Bernritter, E Rietberg, R Vliegenthart
International Journal of Advertising 37 (5), 785-805, 2018
The effect of online customer reviews’ characteristics on sales
E Maslowska, EC Malthouse, SF Bernritter
Advances in Advertising Research (Vol. VII), 87-100, 2017
Signaling Warmth: How Brand Warmth and Symbolism Affect Consumers’ Online Brand Endorsements
SF Bernritter
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the …, 2016
Consumers’ online brand endorsements
SF Bernritter, PWJ Verlegh, EG Smit
Advertising in new formats and media, 2016
Behaviorally targeted location-based mobile marketing
SF Bernritter, PE Ketelaar, F Sotgiu
Journal of the Academy of Marketing Science, 2021
“Don’t Worry, We are Here for You”: Brands as External Source of Control During the COVID-19 Pandemic
PWJ Verlegh, SF Bernritter, V Gruber, N Schartman, F Sotgiu
Journal of Advertising, 2021
Brand metrics that matter
D Muntinga, S Bernritter
AmsterdamStichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC, 2017
Examining consumers’ online brand endorsements on social media
SF Bernritter
Consumers’ Endorsements For Companies and Causes: the Role of Symbolism and Visibility
SF Bernritter, P Verlegh, EG Smit
ACR North American Advances, 2013
Waarom zou ik vrijgevig zijn? Het effect van zelfovertuiging op het geven van fooi
I Ooijen, BCN Müller, ML van Leeuwen, SF Bernritter
Groningen: ASPO Pers, 2012
The system can't perform the operation now. Try again later.
Articles 1–18