Gina  S Mohr
Gina S Mohr
Assistant Professor, Colorado State University
Verified email at business.colostate.edu
Title
Cited by
Cited by
Year
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response
MC Campbell, GS Mohr, PWJ Verlegh
Journal of Consumer Psychology 23 (4), 483-495, 2013
2302013
The effect of marketer-suggested serving size on consumer responses: the unintended consequences of consumer attention to calorie information
GS Mohr, DR Lichtenstein, C Janiszewski
Journal of Marketing 76 (1), 59-75, 2012
1282012
Seeing is eating: How and when activation of a negative stereotype increases stereotype-conducive behavior
MC Campbell, GS Mohr
Journal of Consumer Research 38 (3), 431-444, 2011
1022011
A sense of things to come: Future research directions in sensory marketing
RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ...
Sensory Marketing, 391-406, 2011
572011
The crunch effect: Food sound salience as a consumption monitoring cue
RS Elder, GS Mohr
Food quality and Preference 51, 39-46, 2016
302016
Comparison of two front-of-package nutrition labeling schemes, and their explanation, on consumers' perception of product healthfulness and food choice
PJ Lundeberg, DJ Graham, GS Mohr
Appetite 125, 548-556, 2018
242018
Ironic consumption
C Warren, GS Mohr
Journal of Consumer Research 46 (2), 246-266, 2019
182019
When zero is greater than one: Consumer misinterpretations of nutrition labels.
DJ Graham, GS Mohr
Health Psychology 33 (12), 1579, 2014
152014
Effects of product placement and sponsorship disclosure: A flexible correction approach
MC Campbell, GS Mohr, PWJ Verlegh
International Conference on Research in Advertising, Lisbon, Portugal, 2007
112007
Examining effects of product placement and sponsorship disclosure: a flexible correction approach
MC Campbell, GS Mohr, P Verlegh
La Londe Seminar in Marketing Communications and Consumer Behavior, La Londe …, 2007
102007
Seeing is eating: how an overweight prime influences consumer behavior
MC Campbell, GS Mohr
Working Paper, Leeds School of Business, University of Colorado, 2008
62008
Guilty displeasures: How imagined guilt dampens consumer enjoyment
RS Elder, GS Mohr
Appetite 150, 104641, 2020
22020
The Crunch Effect: Food Sound Salience as a Consumption Monitoring Cue Ryan S. Elder Brigham Young University rselder@ byu. edu
GS Mohr
2016
Effects of Priming on Instrumental Behaviors
MC Campbell, GS Mohr
ACR North American Advances, 2010
2010
When are decisions difficult? Goal conflict and compromise in negatively correlated choice environments
GS Mohr
University of Colorado at Boulder, 2009
2009
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