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George Moschis
George Moschis
Verified email at gsu.edu
Title
Cited by
Cited by
Year
Consumer socialization: A theoretical and empirical analysis
GP Moschis, GA Churchill Jr
Journal of marketing research 15 (4), 599-609, 1978
19201978
The role of family communication in consumer socialization of children and adolescents
GP Moschis
Journal of consumer research 11 (4), 898-913, 1985
10721985
Consumer socialization: A life-cycle perspective
GP Moschis
(No Title), 1987
10251987
Television and interpersonal influences on adolescent consumer learning
GA Churchill Jr, GP Moschis
Journal of consumer research 6 (1), 23-35, 1979
8451979
Decision making among the young: A socialization perspective
GP Moschis, RL Moore
Journal of consumer research 6 (2), 101-112, 1979
7091979
Marketing to older adults: an updated overview of present knowledge and practice
GP Moschis
Journal of consumer marketing 20 (6), 516-525, 2003
4742003
Shopping orientations and consumer uses of information
GP Moschis
Journal of Retailing 52 (2), 61-70, 1976
4571976
A longitudinal study of television advertising effects
GP Moschis, RL Moore
Journal of Consumer Research 9 (3), 279-286, 1982
4341982
Social comparison and informal group influence
GP Moschis
Journal of Marketing Research 13 (3), 237-244, 1976
4251976
Marketing to older consumers: A handbook of information for strategy development
GP Moschis
(No Title), 1992
3601992
The role of family communication in consumer learning.
RL Moore, GP Moschis
Journal of Communication 31 (4), 42-51, 1981
3531981
Targeting the mature market: opportunities and challenges
GP Moschis, E Lee, A Mathur
Journal of consumer marketing 14 (4), 282-293, 1997
3271997
TELEVISION ADVERTISING AND INTERPERSONAL INFLUENCES ON TEENAGERS'PARTICIPATION IN FAMILY CONSUMER DECISION.
GP Moschis, LG Mitchell
Advances in consumer research 13 (1), 1986
3181986
When consumer behavior goes bad: An investigation of adolescent shoplifting
D Cox, AD Cox, GP Moschis
Journal of consumer research 17 (2), 149-159, 1990
3141990
Life course perspectives on consumer behavior
GP Moschis
Journal of the Academy of Marketing Science 35, 295-307, 2007
3012007
The impact of family communication on adolescent consumer socialization.
GP Moschis, RL Moore, RB Smith
Advances in consumer research 11 (1), 1984
2801984
Life events and brand preference changes
A Mathur, GP Moschis, E Lee
Journal of Consumer Behaviour: An international research review 3 (2), 129-141, 2003
2652003
Family Communication and Consumer Socialization
GP Moschis, RL Moore
Advances in Consumer Research 6, 359-406, 1979
2651979
Stress and consumer behavior
GP Moschis
Journal of the Academy of Marketing Science 35, 430-444, 2007
2412007
Deviant consumer behavior.
GP Moschis, D Cox
Advances in consumer research 16 (1), 1989
2281989
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