| The antecedents of consumer expectations of services: an empirical study across four industries KE Clow, DL Kurtz, J Ozment, B Soo Ong Journal of Services Marketing 11 (4), 230-248, 1997 | 248 | 1997 |
| Should product placement in movies be banned? B Ong, D Meri Journal of Promotion Management 2 (3-4), 159-176, 1995 | 215 | 1995 |
| Handbook of product placement in the mass media: New strategies in marketing theory, practice, trends, and ethics ML Galician Routledge, 2004 | 183 | 2004 |
| The perceived influence of user reviews in the hospitality industry B Ong Journal of Hospitality Marketing & Management 21 (5), 463-485, 2012 | 155 | 2012 |
| Consumer perceptions of bonus packs: an exploratory analysis B Ong, F Ho, C Tripp Journal of Consumer Marketing 14 (2), 102-112, 1997 | 82 | 1997 |
| A comparison of product placements in movies and television programs: An online research study B Ong Journal of promotion management 10 (1-2), 147-158, 2004 | 69 | 2004 |
| The impact of a Thai cultural show on Thailand’s destination image B Ong, S Horbunluekit American Business Review 15 (2), 97-103, 1997 | 52 | 1997 |
| Determinants of purchase intentions and stock-piling tendency of bonus packs B Ong American Business Review 17 (1), 57, 1999 | 48 | 1999 |
| MOOCs and Universities: Competitors or Partners? B Ong, A Grigoryan International Journal of Information and Education Technology 5 (5), 373, 2015 | 44 | 2015 |
| A Multicultural Comparison of Shopping Patterns among Asian Consumer F Ho, B Ong, SS Lee Journal of Marketing Theory and Practice 5 (1), 42-51, 1997 | 35 | 1997 |
| Consumer satisfaction with OTC drugs: an analysis using the confirmation/disconfirmation model FN Ho, JD Mursch, BS Ong, B Peittula Health Marketing Quarterly 15 (1), 103-117, 1998 | 32 | 1998 |
| Cost implications of bonus pack promotions versus price discounts R Guerreiro, A dos Santos, JA da SilveiraGisbrecht, B Ong American Business Review 22 (2), 72, 2004 | 28 | 2004 |
| Online shopper reviews: Ramifications for promotion and website utility B Ong Journal of Promotion Management 17 (3), 327-344, 2011 | 27 | 2011 |
| Online Shoppers' Perceptions and Use of Comparison-Shopping Sites: An Exploratory Study B Ong Journal of Promotion Management 17 (2), 207-227, 2011 | 27 | 2011 |
| Attitudes, perceptions, and responses of purchasers versus subscribers-only for daily deals on hospitality products B Ong Journal of Hospitality Marketing & Management 24 (2), 180-201, 2015 | 20 | 2015 |
| The Potential Impacts of Hydraulic Fracturing on Agriculture B Ong European Journal of Sustainable Development 3 (3), 63-71, 2014 | 12 | 2014 |
| Conceptualizing" Reference Quality" claims: Empirical analysis of its effects on consumer perceptions B Ong American Business Review 12 (1), 86-94, 1994 | 12 | 1994 |
| The impact of consumer perceptions of, and attitudes toward mail-in rebates on effectiveness of rebates B Ong Journal of Promotion Management 14 (1-2), 45-58, 2008 | 7 | 2008 |
| Reference price-quality claims effects on purchase evaluations B Ong, TD Jensen Pricing Strategy and Practice 4 (4), 25-34, 1996 | 6 | 1996 |
| SICs and industry-level data in marketing: problems and ramifications B Ong, TD Jensen American Business Review 12 (2), 37-46, 1994 | 6 | 1994 |
