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Detlev Zwick
Detlev Zwick
Professor of Marketing, York University, Schulich School of Business
Verified email at schulich.yorku.ca - Homepage
Title
Cited by
Cited by
Year
Putting Consumers to Work: Co-creationand new marketing govern-mentality
D Zwick, SK Bonsu, A Darmody
Journal of consumer culture 8 (2), 163-196, 2008
12322008
Mirrors of masculinity: Representation and identity in advertising images
JE Schroeder, D Zwick
Consumption Markets & Culture 7 (1), 21-52, 2004
6362004
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes
B Cova, D Dalli, D Zwick
Marketing theory 11 (3), 231-241, 2011
5752011
Mapping consumer power: an integrative framework for marketing and consumer research
J Denegri‐Knott, D Zwick, JE Schroeder
European Journal of Marketing 40 (9/10), 950-971, 2006
4752006
The ideology of the ethical consumption gap
MJ Carrington, D Zwick, B Neville
Marketing Theory 16 (1), 21-38, 2016
2612016
Manufacturing customers: The database as new means of production
D Zwick, J Denegri Knott
Journal of Consumer Culture 9 (2), 221-247, 2009
2502009
Whose identity is it anyway? Consumer representation in the age of database marketing
D Zwick, N Dholakia
Journal of Macromarketing 24 (1), 31-43, 2004
2312004
Inside marketing: Practices, ideologies, devices
D Zwick, J Cayla
Oxford University Press, 2011
1932011
The epistemic consumption object and postsocial consumption: Expanding consumer‐object theory in consumer research
D Zwick, N Dholakia
Consumption, Markets and Culture 9 (1), 17-43, 2006
1462006
Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism
A Darmody, D Zwick
Big Data & Society 7 (1), 2053951720904112, 2020
1302020
Biopolitical marketing and social media brand communities
D Zwick, A Bradshaw
Theory, Culture & Society 33 (5), 91-115, 2016
1202016
Marketing and the rise of commercial consumer surveillance
J Pridmore, D Zwick
Surveillance & Society 8 (3), 269-277, 2011
1102011
The process of on-line store loyalty formation.
M Abbott, KP Chiang, Y Hwang, J Paquin, D Zwick
Advances in Consumer Research 27 (1), 2000
1062000
Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management
D Zwick, N Dholakia
Information and Organization 14 (3), 211-236, 2004
1052004
Tracking prosumption work on eBay: Reproduction of desire and the challenge of slow re-McDonaldization
J Denegri-Knott, D Zwick
American Behavioral Scientist 56 (4), 439-458, 2012
1012012
Bringing the market to life: Screen aesthetics and the epistemic consumption object
D Zwick, N Dholakia
marketing theory 6 (1), 41-62, 2006
712006
The field of business sustainability and the death drive: A radical intervention
A Bradshaw, D Zwick
Journal of Business Ethics 136, 267-279, 2016
702016
Technology, consumers, and marketing theory
N Dholakia, D Zwick, J Denegri-Knott
Marketing Theory 1, 494-511, 2010
692010
Assessing organizational attributes contributing to marketing excellence in American professional sport franchises
R L. Irwin, D Zwick, W A. Sutton
European journal of marketing 33 (3/4), 314-328, 1999
671999
Where the action is: Internet stock trading as edgework
D Zwick
Journal of Computer-Mediated Communication 11 (1), 22-43, 2005
642005
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