| Attitudes and behaviour towards organic products: an exploratory study E Tsakiridou, C Boutsouki, Y Zotos, K Mattas International Journal of Retail & Distribution Management 36 (2), 158-175, 2008 | 683 | 2008 |
| Consumer decision‐making styles: a multi‐country investigation S Lysonski, S Durvasula, Y Zotos European journal of Marketing 30 (12), 10-21, 1996 | 653 | 1996 |
| Gender stereotypes in advertising: a review of current research SL Grau, YC Zotos Current Research on Gender Issues in Advertising, 3-12, 2018 | 597 | 2018 |
| Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in Greece A Krystallis, C Fotopoulos, Y Zotos Journal of international consumer marketing 19 (1), 81-106, 2006 | 296 | 2006 |
| Female role stereotypes in print advertising: Identifying associations with magazine and product categories E Plakoyiannaki, Y Zotos European Journal of Marketing 43 (11/12), 1411-1434, 2009 | 205 | 2009 |
| Images of women in online advertisements of global products: Does sexism exist? E Plakoyiannaki, K Mathioudaki, P Dimitratos, Y Zotos Journal of business ethics 83, 101-112, 2008 | 162 | 2008 |
| Developing a holistic strategy for integrated waste management within municipal planning: Challenges, policies, solutions and perspectives for Hellenic municipalities in the … G Zotos, A Karagiannidis, S Zampetoglou, A Malamakis, IS Antonopoulos, ... Waste Management 29 (5), 1686-1692, 2009 | 153 | 2009 |
| Female stereotypes in print advertising: a retrospective analysis YC Zotos, E Tsichla Procedia-social and behavioral sciences 148, 446-454, 2014 | 140 | 2014 |
| Humor and cultural values in print advertising: a cross‐cultural study L Hatzithomas, Y Zotos, C Boutsouki International Marketing Review 28 (1), 57-80, 2011 | 132 | 2011 |
| Gender Representations: The Case of Greek Magazine Advertisments YC Zotos, S Lysonski Journal of Euromarketing 3 (2), 27-47, 1994 | 65 | 1994 |
| Consumer behaviour towards own label: monitoring the Greek experience C Boutsouki, Y Zotos, Z Masouti Agricultural Economics Review 9 (1), 81-92, 2009 | 64 | 2009 |
| Social media advertising platforms: a cross-cultural study Y Zotos, N Chatzithomas, C Boutsouki, L Hatzithomas International Journal on Strategic Innovative Marketing 1 (02), 74-90, 2014 | 61 | 2014 |
| Marketing Organically Produced Food Products in Greece. Y Zotos, P Ziamou Greener Management International, 1999 | 54 | 1999 |
| Marketing Organically Produced Food Products in Greece. Y Zotos, P Ziamou Greener Management International, 1999 | 54 | 1999 |
| Ecological consumer behaviour: review and suggestions for future research. I Tilikidou, Y Zotos | 48 | 1999 |
| Gender portrayals revisited: searching for explicit and implicit stereotypes in Cypriot magazine advertisements E Tsichla, Y Zotos International Journal of Advertising 35 (6), 983-1007, 2016 | 44 | 2016 |
| The effects of culture and product type on the use of humor in greek tv advertising: An application of speck's humorous message taxonomy H Leonidas, B Christina, Z Yorgos Journal of Current Issues & Research in Advertising 31 (1), 43-61, 2009 | 42 | 2009 |
| Employing a dichotomous choice model to assess willingness to pay (WTP) for organically produced products E Tsakiridou, Y Zotos, K Mattas Journal of Food Products Marketing 12 (3), 59-69, 2006 | 40 | 2006 |
| Visual metaphors in food advertising: A cross-cultural study K Margariti, C Boutsouki, L Hatzithomas, Y Zotos Food research international 115, 338-351, 2019 | 31 | 2019 |
| Snapshots of Men and Women in Interaction: An Investigation of Stereotypes in Print Advertisement Relationship Portrayals Y Zotos, E Tsichla Journal of Euromarketing 23 (3), 2014 | 29 | 2014 |
Christina BoutsoukiProfessor of Marketing, Aristotle University of ThessalonikiVerified email at econ.auth.gr
