| Using extended theory of planned behaviour (TPB) to predict adoption intention of electric vehicles in India K Shalender, N Sharma Environment, Development and Sustainability 23 (1), 665-681, 2021 | 245 | 2021 |
| Strategic flexibility, manager personality, and firm performance: The case of Indian Automobile Industry K Shalender, RK Yadav Global Journal of Flexible Systems Management 20, 77-90, 2019 | 121 | 2019 |
| Promoting e-mobility in India: challenges, framework, and future roadmap K Shalender, RK Yadav Environment, development and sustainability 20, 2587-2607, 2018 | 40 | 2018 |
| Marketing flexibility: Significance and implications for automobile industry K Shalender, N Singh Global Journal of Flexible Systems Management 16, 251-262, 2015 | 37 | 2015 |
| Success of Tata Nano through marketing flexibility: A SAP–LAP matrices and linkages approach N Singh, K Shalender Global Journal of Flexible Systems Management 15 (2), 145-160, 2014 | 29 | 2014 |
| Entrepreneurial orientation for sustainable mobility through electric vehicles: Insights from international case studies K Shalender Journal of Enterprising Communities: People and Places in the Global Economy …, 2018 | 21 | 2018 |
| AUTOFLEX: marketing flexibility measurement scale for automobile companies K Shalender, N Singh, Sushil Journal of Strategic Marketing 25 (1), 65-74, 2017 | 18 | 2017 |
| Understanding product flexibility using SAP–LAP approach K Shalender, N Singh Journal of Strategic Marketing 22 (2), 104-116, 2014 | 15 | 2014 |
| Marketing flexibility measurement scale: conceptualization, development and nomological validation K Shalender Journal of Strategic Marketing 25 (7), 618-628, 2017 | 14 | 2017 |
| Consumer acatalepsy towards buying behaviour for need-based goods for sustainability during the COVID-19 pandemic D Kulshrestha, MK Tiwari, K Shalender, S Sharma Indian Journal of Marketing 52 (10), 50-63, 2022 | 11 | 2022 |
| Organizational Flexibility for Superior Value Proposition: Implications for Service Industry K Shalender Int J Econ Manag Sci 4 (256), 2, 2015 | 11 | 2015 |
| Developing impacts and indicators for sustainable event management using a triple bottom line approach: a study of auto expo N Singh, K Shalender, CH Joan Su Event Management 24 (1), 1-16, 2020 | 9 | 2020 |
| Integrating strategic flexibility and marketing system to achieve sustainable competitive advantage: conceptual refinement and framework K Shalender, N Sharma World Review of Entrepreneurship, Management and Sustainable Development 18 …, 2022 | 8 | 2022 |
| Building effective social media strategy: Case-based learning and recommendations K Shalender Digital entertainment: The next evolution in service sector, 233-244, 2021 | 6 | 2021 |
| Effective CRM Adoption and Implementation-The Critical Role of Flexibility K Shalender, RK Yadav OPTIMIZATION JOURNAL OF RESEARCH IN MANAGEMENT, 2019 | 6 | 2019 |
| Digital Solution for Gaming: How the Entertainment Is Evolving with New Interactive Games K Shalender Digital Entertainment as Next Evolution in Service Sector: Emerging Digital …, 2023 | 5 | 2023 |
| Marketing flexibility: A key strategy for Growth N Singh, K Shalender 13th Global conference on flexible systems management, IIT-Delhi, 2013 | 5 | 2013 |
| An approach towards marketing SOS K Shalender, N Singh 11th Global Conference on Flexible Systems Management, IIM—Kozhikode, India, 2011 | 5 | 2011 |
| Flexible marketing system: Indispensable for sustaining growth N Singh, K Shalender 12th Global conference on flexible systems management, University of Vienna, 2012 | 4 | 2012 |
| Emerging Technologies and Their Game-Changing Potential: Lessons from Corporate World K Shalender, B Singla, S Sharma Contemporary Studies of Risks in Emerging Technology, Part A, 61-70, 2023 | 3 | 2023 |
