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Otavio Bandeira De Lamonica Freire
Otavio Bandeira De Lamonica Freire
Outros nomesOtavio Freire, OBDL Freire, O Freire
Universidade de São Paulo
E-mail confirmado em usp.br
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Interorganizational cooperation in tourist destination: Building performance in the hotel industry
EP Wilke, BK Costa, OBDL Freire, MP Ferreira
Tourism Management 72, 340-351, 2019
992019
Factors affecting satisfaction and loyalty to online group buying
JM Garcia, OBDL Freire, EBA Santos, J Andrade
Revista de Gestão 27 (3), 211-228, 2020
892020
Intentions to purchase food through the internet: Developing and testing a model
F Quevedo-Silva, O Freire, DO Lima-Filho, MM Brandão, G Isabella, ...
British Food Journal 118 (3), 572-587, 2016
842016
ROI em Comunicação: avaliação e mensuração
M Yanaze, O FREIRE, D SENISE
São Paulo: Difusão, 2010
71*2010
The brand’s effect on the evaluation of advertising endorsed by celebrities: an experimental study
L Aureliano-Silva, EL Lopes, OBDL Freire, D da Silva
Brazilian Business Review 12 (4), 57-78, 2015
66*2015
Competing scales for measuring perceived quality in the electronic retail industry: A comparison between ES-Qual and E-TailQ
EL Lopes, OB de Lamônica Freire, EH Lopes
Electronic commerce research and applications 34, 100824, 2019
602019
The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure
O Freire, F Quevedo-Silva, DSP Scrivano
RAUSP Management Journal 53 (3), 289-303, 2018
522018
The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived …
EL Lopes, LZ Yunes, OB de Lamonica Freire, E Herrero, LHC Pinochet
Journal of Retailing and Consumer Services 53, 101970, 2020
422020
The influence of environmental concern and attitudes towards sustainable consumption on beef meat purchase intention
FQ Silva, DD Lima Filho, O Freire
Revista de Administração da UFSM 8 (3), 463-481, 2015
40*2015
Indicadores de sustentabilidade como instrumentos de gestão: uma análise da GRI, ETHOS e ISE
EA da Silva, OBDL Freire, FQP de Oliveira
Revista de Gestão Ambiental e Sustentabilidade 3 (2), 130-148, 2014
402014
The influence of music on consumer purchase behavior in retail environment
EBA Santos, OBDL Freire
Independent Journal of Management & Production 4 (2), 537-548, 2013
38*2013
Effect of environmental concern and skepticism in the consumption green products in brazilian retail
SSB JUNIOR, EM Merlo, OBL Freire, D Da Silva, F Quevedo-Silva
Revista ESPACIOS| Vol. 37 (Nº 02) Año 2016, 2016
342016
ACQUIRING CONSUMER TRUST: MINIMIZING THE GAP BETWEEN ENVIRONMENTAL CONCERN AND ENVIRONMENTAL CONSUMPTION/CONQUISTANDO A CONFIANCA DO CONSUMIDOR: MINIMIZANDO O GAP ENTRE …
E Frederico, F Quevedo-Silva, OBDL Freire
Revista de Gestão Ambiental e Sustentabilidade 2 (2), 50-71, 2013
33*2013
# Step@ by# Step: recommendations for the development of high quality online research
OBDL Freire, DSV Senise, WB dos Reis, HS Ono
Revista Gestão & Tecnologia 17 (3), 10-35, 2017
272017
Value co-creation in tourism and hospitality: A systematic literature review
TLS Ribeiro, BK Costa, MP Ferreira, OB de Lamônica Freire
European Management Journal 41 (6), 985-999, 2023
222023
Brand equity and brand value: proposition and validation of a model
DL Romanello, O Freire, F Quevedo-Silva, EBA Santos
Remark 19 (3), 496, 2020
19*2020
Effective scale for consumers’ environmental concerns: A competing scales study between NEP and ECCB
O Freire, F Quevedo-Silva, E Frederico, L Vils, SSB Junior
Journal of Cleaner Production 304, 126801, 2021
182021
Motivos da escolha do curso de administração de empresas por meio da modelagem de equações estruturais
MS Bomtempo, D da Silva, OBDL Freire
Revista Pretexto, 2012
182012
Test and validation of data collection strategies used in applied social sciences: a marketing study
EL Lopes, E Herrero, LHC Pinochet, O Freire
BASE-Revista de Administração e Contabilidade da Unisinos 16 (3), 432-463, 2019
162019
Antropologia: Três categorias do pensamento antropológico
ML BANDEIRA, O FREIRE
Cuiabá: EdUFMT, 2006
162006
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