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Michele O'Dwyer
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Innovative marketing in SMEs
M O'dwyer, A Gilmore, D Carson
European journal of marketing 43 (1/2), 46-61, 2009
5722009
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
F Eggers, M O’Dwyer, S Kraus, C Vallaster, S Güldenberg
Journal of World Business 48 (3), 340-348, 2013
4432013
Social entrepreneurship: an exploratory citation analysis
S Kraus, M Filser, M O’Dwyer, E Shaw
Review of Managerial Science 8, 275-292, 2014
2702014
Market orientation, NPD performance, and organizational performance in small firms
A Ledwith, M O'Dwyer
Journal of Product Innovation Management 26 (6), 652-661, 2009
2262009
Value and alliance capability and the formation of strategic alliances in SMEs: The impact of customer orientation and resource optimisation
M O'Dwyer, A Gilmore
Journal of Business Research 87, 58-68, 2018
1882018
Structural social capital evolution and knowledge transfer: Evidence from an Irish pharmaceutical network
R Filieri, RC McNally, M O'Dwyer, L O'Malley
Industrial Marketing Management 43 (3), 429-440, 2014
1532014
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
S Baehre, M O’Dwyer, L O’Malley, N Lee
Journal of the Academy of Marketing Science 50 (1), 67-84, 2022
1472022
Management development issues for owners/managers of micro‐enterprises
M O’Dwyer, E Ryan
Journal of European Industrial Training 24 (6), 345-353, 2000
1392000
Exploring management perspectives of branding in service SMEs
G Horan, M O'Dwyer, S Tiernan
Journal of Services Marketing 25 (2), 114-121, 2011
1332011
Innovative marketing in SMEs: an empirical study
M O'Dwyer, A Gilmore, D Carson
Journal of Strategic Marketing 17 (5), 383-396, 2009
1172009
Product launch, product advantage and market orientation in SMEs
A Ledwith, M O'Dwyer
Journal of Small Business and Enterprise Development 15 (1), 96-110, 2008
1092008
Strategic alliances as an element of innovative marketing in SMEs
M O'Dwyer, A Gilmore, D Carson
Journal of Strategic Marketing 19 (01), 91-104, 2011
1082011
Innovative marketing in SMEs: a theoretical framework
M O'Dwyer, A Gilmore, D Carson
European Business Review 21 (6), 504-515, 2009
982009
Establishing successful university–industry collaborations: barriers and enablers deconstructed
M O’Dwyer, R Filieri, L O’Malley
The Journal of Technology Transfer 48 (3), 900-931, 2023
952023
Competitor orientation in successful SMEs: An exploration of the impact on innovation
M O’Dwyer, A Gilmore
Journal of Strategic Marketing 27 (1), 21-37, 2019
912019
MNC–SME strategic alliances—A model framing knowledge value as the primary predictor of governance modal choice
M O'Dwyer, E O'Flynn
Journal of International Management 11 (3), 397-416, 2005
892005
To change or not to change–antecedents and outcomes of strategic renewal in SMEs
A Klammer, S Gueldenberg, S Kraus, M O’Dwyer
International Entrepreneurship and Management Journal 13, 739-756, 2017
852017
Face‐to‐face or distance training: two different approaches to motivate SMEs to learn
N Lawless, J Allan, M O’Dwyer
Education+ Training 42 (4/5), 308-317, 2000
752000
Forces influencing the speed of internationalisation: An exploratory Norwegian and Irish study
H Langseth, M O'Dwyer, C Arpa
Journal of Small Business and Enterprise Development 23 (1), 122-148, 2016
722016
Determinants of new product performance in small firms
M O'Dwyer, A Ledwith
International Journal of Entrepreneurial Behavior & Research 15 (2), 124-136, 2009
642009
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