| Illusions of truth—Experimental insights into human and algorithmic detections of fake online reviews D Plotkina, A Munzel, J Pallud Journal of Business Research 109, 511-523, 2020 | 117 | 2020 |
| Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of online review source on intention to buy a new product D Plotkina, A Munzel Journal of Retailing and Consumer Services 29, 1-11, 2016 | 105 | 2016 |
| Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing D Plotkina, H Saurel Journal of Retailing and Consumer Services 51, 362-377, 2019 | 104 | 2019 |
| Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them? AOI Hoffmann, D Plotkina Journal of Business Research 117, 411-431, 2020 | 45 | 2020 |
| Improving service brand personality with augmented reality marketing D Plotkina, J Dinsmore, M Racat Journal of Services Marketing 36 (6), 781-799, 2022 | 32 | 2022 |
| Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self‐efficacy and improves retirement goal clarity AOI Hoffmann, D Plotkina Psychology & Marketing 38 (12), 2286-2304, 2021 | 26 | 2021 |
| Superstitious beliefs, locus of control, and feeling at risk in the face of Covid-19 A Hoffmann, D Plotkina, P Roger, C D’Hondt Personality and Individual Differences 196, 111718, 2022 | 25 | 2022 |
| Show me the real world: reactions of American female consumers to more realistic and diverse human models in e-commerce D Plotkina, H Saurel Journal of Marketing Theory and Practice 29 (2), 250-269, 2021 | 11 | 2021 |
| The role of transactionality of mobile branded apps in brand experience and its impact on loyalty D Plotkina, L Rabeson Journal of Brand Management 29 (5), 470-483, 2022 | 8 | 2022 |
| Let your past define your future? How recalling successful financial experiences can increase beliefs of self‐efficacy in financial planning AOI Hoffmann, D Plotkina Journal of Consumer Affairs 55 (3), 847-871, 2021 | 8 | 2021 |
| Determinants of individuals’ objective and subjective financial fragility during the COVID-19 pandemic S Kleimeier, AOI Hoffmann, MH Broihanne, D Plotkina, AS Göritz Journal of Banking & Finance 153, 106881, 2023 | 7 | 2023 |
| Differences in and drivers of mental, social, functional, and financial well-being during COVID-19: Evidence from Australia, France, Germany, and South Africa A Hoffmann, D Plotkina, MH Broihanne, A Göritz, S Kleimeier Plos one 17 (10), e0276077, 2022 | 7 | 2022 |
| When time pressure counters the zero price effect JB Dinsmore, SA Wright, D Plotkina Journal of Consumer Marketing 38 (3), 399-350, 2021 | 7 | 2021 |
| The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development MZ Nawaz, S Nawaz, F Guzmán, D Plotkina Journal of Business Research 157, 113550, 2023 | 6 | 2023 |
| Sensory-enabling technology in m-commerce: the effect of haptic stimulation on consumer purchasing behavior M Racat, D Plotkina International Journal of Electronic Commerce 27 (3), 354-384, 2023 | 5 | 2023 |
| Number 19: Another Victim of the COVID-19 Pandemic? P Roger, C D’hondt, D Plotkina, A Hoffmann Journal of Gambling Studies 39 (3), 1417-1450, 2023 | 4 | 2023 |
| Environmentally responsible values, attitudes and behaviours of Indian consumers R Majumder, D Plotkina, L Rabeson Environmental Values 32 (4), 433-468, 2023 | 4 | 2023 |
| Social media use of small wineries in Alsace: Resources and motivations analysis C Haller, D Plotkina, T Vo-Thanh Sustainability 13 (15), 8149, 2021 | 3 | 2021 |
| Analysis of user-experience evaluation of French winery websites C Haller, D Plotkina Handbook of Research on User Experience in Web 2.0 Technologies and Its …, 2021 | 3 | 2021 |
| The Customer's Voice: Toward New Listening Tools A Munzel, J Pallud, D Plotkina Augmented Customer Strategy: CRM in the Digital Age, 77-93, 2019 | 2 | 2019 |
Andreas MunzelFull Professor of Marketing, University of MontpellierE-mail confirmado em umontpellier.fr
