| Does ad-context congruity help surfers and information seekers remember ads in cluttered e-magazines? SHA Zanjani, WD Diamond, K Chan Journal of Advertising 40 (4), 67-84, 2011 | 142 | 2011 |
| Procrastinators’ online experience and purchase behavior SHA Zanjani, GR Milne, EG Miller Journal of the academy of marketing science 44, 568-585, 2016 | 65 | 2016 |
| Closer together or further apart? Values of hero generations Y and Z during crisis S Azimi, Y Andonova, C Schewe Young Consumers 23 (2), 179-196, 2022 | 33 | 2022 |
| Creative procrastinators: Mapping a complex terrain S Zanjani, DG Yunlu, JNS Beigh Personality and Individual Differences 154, 109640, 2020 | 16 | 2020 |
| Authenticity in online Communications LI Labrecque, SH Zanjani, GR Milne Online consumer behavior: Theory and research in social media, advertising …, 2012 | 15* | 2012 |
| Why do consumers procrastinate and what happens next? S Azimi, GR Milne, EG Miller Journal of Consumer Marketing 37 (7), 795-805, 2020 | 14 | 2020 |
| How fakes make it through: the role of review features versus consumer characteristics S Azimi, K Chan, A Krasnikov Journal of Consumer Marketing 39 (5), 523-537, 2022 | 7 | 2022 |
| Did you find this review helpful? S Azimi, Y Andonova Marketing Intelligence & Planning 41 (3), 329-343, 2023 | 6 | 2023 |
| The effect of individual level variables on the effectiveness of brand placements D Pillai, SK Balasubramanian, SHA Zanjani Innovative Marketing 10 (4), 28-37, 2014 | 2 | 2014 |
| Internationalization factors and years of firms export performance: Does it matter when a born global was born? SHA Zanjani, K Chan, D Pillai Journal of International Marketing and Exporting 20 (1), 1-14, 2016 | 1 | 2016 |
| Internationalization process of Iranian SMEs with a special focus on E-commerce S Haj Azim Zanjani | 1 | 2007 |
| I Don’t Like It but I Use It: How Online Physician Reviews Affect Readers’ Trust S Azimi, S Ansari Journal of Consumer Marketing 40 (7), 940-956, 2023 | | 2023 |
| How Fake Reviews Influence Real People S Azimi, K Chan, A Krasnikov 2020 AMA Summer Academic Conference, 89, 2020 | | 2020 |
| The bearing of user innovation on the patent system and product liability laws: Is user innovation overrated and under-examined? S Tokic, S Zanjani Federal Circuit Bar Journal 29 (1), 2019 | | 2019 |
| Studies in consumer procrastination SHA Zanjani University of Massachusetts Amherst, 2012 | | 2012 |
George R. MilneProfessor of Marketing, University of Massachusetts AmherstE-mail confirmado em isenberg.umass.edu
