| The strength of weak-tie consensus language JK Lee, A Kronrod Journal of Marketing Research 57 (2), 353-374, 2020 | 43 | 2020 |
| Emotional Expressions and Brand Status JK Lee Journal of Marketing Research 58 (6), 1178-1196, 2021 | 39 | 2021 |
| The power of consumer stories in digital marketing GL Urban, R Gosline, J Lee MIT Sloan Management Review 58 (4), 2017 | 32 | 2017 |
| Influencer-Generated Reference Groups JK Lee, E Junqué de Fortuny Journal of Consumer Research 49 (1), 25-45, 2022 | 23 | 2022 |
| Reversing the Placebo: Performance‐Branded Experiences Can Undermine Consumer Performance S Banker, RR Gosline, JK Lee Journal of Consumer Psychology 30 (1), 140-148, 2020 | 10 | 2020 |
| Detecting fictitious consumer reviews: A theory-driven approach combining automated text analysis and experimental design A Kronrod, JK Lee, I Gordeliy Marketing Science Institute Working Papers Series, 17-124, 2017 | 7 | 2017 |
| The Dissociative Nature of Product Enthusiasts J Lee ACR North American Advances, 2011 | 2 | 2011 |
| The downsides of status consumption J Lee | 1 | 2021 |
| The Power of Words: How Language Shapes Brand Perceptions B Pyrah, A Wang, J Lee, E Junqué de Fortuny, Y Li, A Kronrod, E Karat ACR North American Advances, 2021 | | 2021 |
| Brand Status and Emotional Expression J Lee ACR North American Advances, 2019 | | 2019 |
| Everyone Likes This Movie! Consensus Language Increases the Influence of Weak Ties Over Strong Ties in Product Recommendations J Lee, A Kronrod ACR North American Advances, 2016 | | 2016 |
| Imagine All the People: the Consequences of Imagining Luxury Ownership J Lee ACR Asia-Pacific Advances, 2015 | | 2015 |
| Who Said Everyone Likes This Movie? How Tie Strength Impacts the Influence of Consensus Words on Product Perceptions A Kronrod, J Lee ACR North American Advances, 2015 | | 2015 |
| Brands Status and Reverse Placebo Effects: High Status Products Inhibit Performance Despite Being Preferred R Gosline, S Banker, J Lee ACR North American Advances, 2013 | | 2013 |
| Breaking Status Boundaries: When Interstatus Brand Collaborations Undermine Self-Expression By Omnivorous Consumers R Gosline, J Lee ACR North American Advances, 2012 | | 2012 |
| Frenemies Like These: How Expectations of the Trustworthiness of Advice From Social Network Ties Impact Decision-Making RR Gosline, JK Lee, BK Riley ACR North American Advances, 2011 | | 2011 |
