| Homo economicus and social marketing: questioning traditional models of behavior H Coimbra Carvalho, J Afonso Mazzon Journal of Social Marketing 3 (2), 162-175, 2013 | 61 | 2013 |
| A better life is possible: the ultimate purpose of social marketing HC Carvalho, JA Mazzon Journal of Social Marketing 5 (2), 169-186, 2015 | 48 | 2015 |
| Embracing complex social problems HC Carvalho, JA Mazzon Journal of Social Marketing 10 (1), 54-80, 2020 | 28 | 2020 |
| 40 anos do Programa de Alimentação do Trabalhador: conquistas e desafios da política nutricional com foco em desenvolvimento econômico e social JA Mazzon, FMO Barros, FA Zilveti, G Isabella, HC Carvalho, JA Marques, ... Edgard Blücher, 2016 | 16 | 2016 |
| Emotional contagion and socialization: Reflection on virtual interaction G Isabella, HC Carvalho Emotions, technology, and behaviors, 63-82, 2016 | 15 | 2016 |
| Water used to be infinite: a Brazilian tale of climate change JR Santos, EF Franco, HC Carvalho, S Armenia, A Pompei, CM Medaglia Kybernetes 48 (1), 143-162, 2019 | 11 | 2019 |
| O Governo quer que eu mude: Marketing social e comportamento do consumidor na adoção de um programa governamental HC Carvalho Universidade de São Paulo, 2010 | 11 | 2010 |
| A tale of complexity HC Carvalho, JA Mazzon, JR Santos Journal of Social Marketing 9 (1), 40-52, 2019 | 9 | 2019 |
| Social marketing in Brazil. History, challenges, and an agenda for the future JA Mazzon, HC Carvalho Revista de Gestão dos Países de Língua Portuguesa 16 (3), 14-27, 2017 | 8 | 2017 |
| Serviço Público: o cemitério da motivação HC CARVALHO TEIXEIRA, HJ; BASSOTTI, IM; SANTOS TS Mérito, desempenho e resultados …, 2014 | 8 | 2014 |
| Mérito, Desempenho e Resultados-ensaios sobre gestão de pessoas para o setor público TS Santos, IM Bassotti, HJ Teixeira, F ABRUCIO, SM SALOMÃO, ... UCRH, 2014 | 6 | 2014 |
| Quais os obstáculos à adoção do e-commerce pelos internautas LB Ferreira, HC Carvalho, DMF Castro, MF Boccia, BL Marinho Anais em meio eletrônico do XI Seminários em Administração, 2008 | 5 | 2008 |
| anos programa de alimentaçâo do trabalhador JA Mazzon, FMO Barros, FA Zilveti, G Isabella, HC Carvalho, JA Marques, ... Conquistas e desafios da política nutricional com foco em desenvolvimento …, 40 | 5 | 40 |
| Guest editorial: Disruptive social marketing dystopia, disconnection and disruption CO Santos, HC Carvalho, JA Mazzon, OBDL Freire RAUSP Management Journal 56, 262-265, 2021 | 4 | 2021 |
| Understanding the root causes of water scarcity through System Dynamics: the Italian case of the Bracciano Lake S Armenia, H Carvalho, EF Franco, CM Medaglia, F Nonino, A Pompei, ... Cocreating responsible futures in the digital age: Exploring New Paths …, 2018 | 4 | 2018 |
| Going with the flow: Corruption in tax agencies H Carvalho, J Rocha, M Ramos, E Franco, J Mazzon 34th International Conference of the System Dynamics Society, 2016 | 4 | 2016 |
| Thresholds are everywhere: A systems approach to public policy HC Carvalho, G Isabella, JA Mazzon BAR-Brazilian Administration Review 16, e180106, 2019 | 3 | 2019 |
| Nobody deserves this fate: the vicious cycle of low human development in Guinea-Bissau B Só, EF Franco, HC Carvalho, JR Santos, S Armenia Kybernetes 47 (2), 392-408, 2018 | 3 | 2018 |
| An Analysis of Technical Debt Management Through Resources Allocation Policies in Software Maintenance Process EF Franco, J Rocha, H Carvalho, M Marcelo, K Hirama arXiv preprint arXiv:1609.06868, 2016 | 2 | 2016 |
| Tax Compliance in the Wild: Critical Review of Nudging and Proposition of an Integrative Framework HC Carvalho, A Afonso, JA Mazzon BAR-Brazilian Administration Review 20, e220040, 2023 | 1 | 2023 |
Jose Afonso MazzonSchool of Economics, Administration and Accounting - University of Sao Paulo - BrazilE-mail confirmado em usp.br
