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Citations per year
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Cited by
All
Since 2019
Citations
49
49
h-index
2
2
i10-index
1
1
0
22
11
2021
2022
2023
2024
7
17
21
4
Co-authors
Gerrit van Bruggen
Professor of Marketing, Rotterdam School of Management, Erasmus University Rotterdam
Verified email at rsm.nl
Berk Ataman
Ozyegin University
Verified email at ozyegin.edu.tr
Follow
Zeynep Aydın Gökgöz
Assistant Professor of Marketing,
Sabancı University
Verified email at sabanciuniv.edu
Articles
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Cited by
Year
There’s an app for that! Understanding the drivers of mobile application downloads
ZA Gokgoz, MB Ataman, GH van Bruggen
Journal of Business Research 123, 423-437
, 2021
46
2021
The Rise of Mobile Marketing: A Decade of Research in Review
Z Aydin Gokgoz, MB Ataman, G van Bruggen
Foundations and Trends® in Marketing 17 (3), 140-226
, 2022
3
2022
Mobile analytics
ZA Gökgöz
Social Media Analytics in Predicting Consumer Behavior, 151-168
, 2023
2023
Mobile Consumers and Applications: Essays on Mobile Marketing
Z Aydin Gökgöz
2021
Pricing and Hedging of Contingent Claims in Incopmplete Markets by Modeling Losses as Conditional Value at Risk in λ-Gain Loss Opportunities
Z Aydın
PQDT-Global
, 2009
2009
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