| The effect of message's regulatory focus and product type on persuasion CC Micu, TG Chowdhury Journal of Marketing Theory and Practice 18 (2), 181-190, 2010 | 113 | 2010 |
| The evolution of consumer knowledge and sources of information: Hungary in transition RA Coulter, LL Price, L Feick, C Micu Journal of the Academy of Marketing Science 33 (4), 604-619, 2005 | 98 | 2005 |
| The effect of ageing and time horizon perspective on consumers’ response to promotion versus prevention focus advertisements CC Micu, TG Chowdhury International Journal of Advertising 29 (4), 621-642, 2010 | 52 | 2010 |
| How product trial alters the effects of model attractiveness CC Micu, RA Coulter, LL Price Journal of Advertising 38 (2), 69-82, 2009 | 48 | 2009 |
| Advertising in English in nonnative English-speaking markets: The effect of language and self-referencing in advertising in Romania on ad attitudes CC Micu, RA Coulter Journal of East-West Business 16 (1), 67-84, 2010 | 46 | 2010 |
| ADVERTISING AND PRODUCT TRIAL: THE EFFECT OF MESSAGE'S REGULATORY FOCUS AND PRODUCT TYPE ON CONSUMER EVALUATIONS. CC Micu Management & Marketing 5 (4), 2010 | 23 | 2010 |
| The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter? A Chaudhuri, CC Micu Journal of Marketing Communications 20 (5), 307-324, 2014 | 22 | 2014 |
| The impact of pretrial advertising on postt rial product evaluations: assessing the effects of att ribute information for hedonic and utilitarian products CC Micu, RA Coulter Journal of Marketing Theory and Practice 20 (2), 189-202, 2012 | 20 | 2012 |
| Understanding social media: The effect of belief type and product type on consumers’ social media use CC Micu, MR Sciandra, A Micu Journal of Marketing Theory and Practice 27 (1), 55-66, 2019 | 19 | 2019 |
| What to get and what to give up: How different decision tasks and product types affect the persuasiveness of promotion‐versus prevention‐focused messages T Ghosh Chowdhury, C Micu, S Ratneshwar, E Kim Psychology & Marketing 32 (9), 920-933, 2015 | 14 | 2015 |
| The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations: A cross-national perspective CC Micu, R Coulter Journal of International Consumer Marketing 24 (1-2), 79-99, 2012 | 9 | 2012 |
| The role of emotions and cognitions in post-trial product attitudes: Assessing the effects of attribute information for hedonic and utilitarian products C Micu Management & Marketing 7 (2), 195, 2012 | 5 | 2012 |
| What do consumers tweet about? The role of product type and brand belief type on user-generated content CC Micu, T Chowdhury, A Micu, A Chaudhuri International Journal of Marketing and Business Communication 6 (2), 1-7, 2017 | 4 | 2017 |
| VIVIDNESS EFFECTS ON VALUE AND RISK FOR RADICAL INNOVATIONS. A CHAUDHURI, C MICU, M BOSE Marketing Management Journal 24 (1), 2014 | 4 | 2014 |
| Examining ethnocentrism in an age of hybrid consumers and hybrid brands: An empirical analysis TG Chowdhury, M Elahee, B Branchik, C Micu Journal of International Consumer Marketing 31 (4), 330-344, 2019 | 3 | 2019 |
| Transforming product experience: The impact of pre-trial attribute type information and claim objectivity on post-trial product evaluations C Micu, RA Coulter European Advances in Consumer Research 8, 2007 | 3 | 2007 |
| Consumer, Product and Situational Effects on Willingness to Help Churches: The Role of Emotion and Reason A Chaudhuri, C Micu Journal of Marketing Development and Competitiveness 12 (3), 2018 | 1 | 2018 |
| The Effect of Situation, Person and Store Influences on Willingness to Buy: The Role of Emotion and Reason A Chaudhuri, C Micu, A Micu Journal of Marketing Development and Competitiveness 11 (4), 2017 | 1 | 2017 |
| Word-of-Mouth Endorsements and Goal Type in Service Advertising TG Chowdhury, PD Micu, M Munshi, CC Micu International Journal of Marketing & Business Communication 12 (1), 1, 2023 | | 2023 |
| THE SEPARATE EFFECTS OF LOYALTY AND SITUATIONAL VALUE ON WILLINGNESS TO PAY A HIGHER PRICE: THE ROLE OF AFFECT AND REASON A Chaudhuri, C Micu, I Naderi 2020 AMA Summer Academic Conference, 481, 2020 | | 2020 |
