Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention J Drenten, L Gurrieri, M Tyler Gender, Work & Organization, 2019 | 138 | 2019 |
Influencer celebrification: How social media influencers acquire celebrity capital G Brooks, J Drenten, MJ Piskorski Journal of Advertising 50 (5), 528-547, 2021 | 103 | 2021 |
Visual storytelling and vulnerable health care consumers: normalising practices and social support through Instagram L Gurrieri, J Drenten Journal of Services Marketing 33 (6), 702-720, 2019 | 83 | 2019 |
Not just a party in the parking lot: An exploratory investigation of the motives underlying the ritual commitment of football tailgaters JM Drenten, C Okleshen Peters, T Leigh, CR Hollenbeck Sport Marketing Quarterly 18 (2), 2009 | 81 | 2009 |
Celebrity 2.0: Lil Miquela and the rise of a virtual star system J Drenten, G Brooks Feminist Media Studies 20 (8), 1319-1323, 2020 | 80 | 2020 |
Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development among Adolescent Girls J Drenten Online Consumer Behavior: Theory and Research in Social Media, Advertising …, 2012 | 42 | 2012 |
Religion-related research in the Journal of Macromarketing, 1981-2014 J Drenten, K McManus Journal of Macromarketing 36 (4), 377-387, 2016 | 40 | 2016 |
Gamer Girls: Navigating a subculture of gender inequality RL Harrison, J Drenten, N Pendarvis Consumer Culture Theory, 47-64, 2016 | 39 | 2016 |
Advancing a participatory approach for youth risk behavior: Foundations, distinctions, and research directions MJ Mason, JF Tanner, M Piacentini, D Freeman, T Anastasia, W Batat, ... Journal of business research 66 (8), 1235-1241, 2013 | 35 | 2013 |
The feminist politics of choice: lipstick as a marketplace icon L Gurrieri, J Drenten Consumption Markets & Culture 24 (3), 225-240, 2021 | 30 | 2021 |
An exploratory investigation of the dramatic play of preschool children within a grocery store shopping context J Drenten, C Okleshen Peters, J Boyd Thomas International Journal of Retail & Distribution Management 36 (10), 831-855, 2008 | 24 | 2008 |
The hashtaggable body: negotiating gender performance in social media L Gurrieri, J Drenten Handbook of research on gender and marketing, 101-116, 2019 | 22 | 2019 |
The role of digital virtual consumption in navigating risk-laden life events J Drenten, LT Zayer Journal of the Association for Consumer Research 3 (1), 46-62, 2018 | 18 | 2018 |
Graves, gifts, and the bereaved consumer: a restorative perspective of gift exchange J Drenten, K McManus, LI Labrecque Consumption Markets & Culture 20 (5), 423-455, 2017 | 15 | 2017 |
Crossing the #Bikinibridge: Exploring the role of social media in propagating body image trends J Drenten, L Gurrieri The Dark Side of Social Media, 73-94, 2017 | 13 | 2017 |
Youth and risky consumption: Moving toward a transformative approach MJ Mason, JF Tanner, M Piacentini, D Freeman, T Anastasia, W Batat, ... Journal of Research for Consumers 19, 2011 | 13 | 2011 |
Video gaming as a gendered pursuit J Drenten, RL Harrison, NJ Pendarvis Handbook of research on gender and marketing, 28-44, 2019 | 11 | 2019 |
The role of market-mediated milestones in negotiating adolescent identity tensions J Drenten Consumer culture theory, 97-122, 2014 | 11 | 2014 |
“Death and All His Friends”: The Role of Identity, Ritual, and Disposition in the Consumption of Death J Drenten, K Drummond, T Gabel, C Hackley, S Levy, J Podoshen, ... ACR North American Advances, 2012 | 11 | 2012 |
Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy L Gurrieri, A Prothero, S Bettany, S Dobscha, J Drenten, S Ferguson, ... Gender, Work & Organization, 2022 | 9 | 2022 |