| A perceived-control based model to understanding the effects of co-production on satisfaction NA Pacheco, R Lunardo, CP Santos BAR-Brazilian Administration Review 10 (2), 219-238, 2013 | 47 | 2013 |
| Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution NA Pacheco, M Geuens, C Pizzutti Journal of Retailing and Consumer Services 40, 60-65, 2018 | 28 | 2018 |
| The link between social interactions and trust recovery in customer–business relationships AA da Rosa Pulga, K Basso, KR Viacava, NA Pacheco, WJ Ladeira, ... Journal of Consumer Behaviour 18 (6), 496-504, 2019 | 27 | 2019 |
| Trust recovery tactics after double deviation: better sooner than later? NA Pacheco, C Pizzutti, K Basso, Y Van Vaerenbergh Journal of Service Management 30 (1), 2-22, 2019 | 26 | 2019 |
| A light in the dark: The benefits of co-production in service failures NA Pacheco, LCB Becker, VA Brei Journal of Retailing and Consumer Services 34, 95-101, 2017 | 17 | 2017 |
| The role of regulation and financial compensation on trust recovery LS Gasparotto, NA Pacheco, K Basso, VF Dalla Corte, GC Rabello, ... Australasian Marketing Journal (AMJ) 26 (1), 10-16, 2018 | 15 | 2018 |
| Produzindo a Oferta com o Consumidor: Estratégias para Co-criação de Valor e Marketing de Relacionamento NA Pacheco Revista de Administração IMED 6 (2), 251-261, 2017 | 13 | 2017 |
| Name-your-own-price as participative pricing strategy: a review of the literature from 2001–2017 RL Wagner, NA Pacheco Journal of Strategic Marketing 28 (7), 583-600, 2020 | 12 | 2020 |
| Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms RL Wagner, NA Pacheco, K Basso, E Rech, DC Pinto Journal of Consumer Behaviour, 2022 | 9 | 2022 |
| Efeitos do controle nas intenções comportamentais dos consumidores insatisfeitos NA Pacheco, CP Santos, R Lunardo Revista de Administração de Empresas 52, 502-516, 2012 | 7* | 2012 |
| Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures FZ Bagatini, E Rech, NA Pacheco, L Nicolao Journal of Research in Interactive Marketing, 1-21, 2022 | 4 | 2022 |
| A Temporal Model of Perceived Control to Explain Service Failures NA Pacheco, C Pizzutti, M Geuens BAR-Brazilian Administration Review 16 (2), 2019 | 4 | 2019 |
| O papel da dimensão temporal do controle percebido pelo consumidor em episódios de insatisfação NA Pacheco, CP Santos, RL Wagner, I Franceschetto Revista de Administração IMED. Passo Fundo, RS. Vol. 7, n. 1 (jan./jun. 2017 …, 2017 | 4 | 2017 |
| Roupas com apelo ecoinovador: o país de origem é importante? MB Bossle, NA Pacheco, UG Menezes, MD Barcellos IJBMkt-International Journal of Business & Marketing. Porto Alegre. Vol. 1 …, 2015 | 2 | 2015 |
| Faltou integridade ou competência? Efeitos da coprodução da recuperação de serviços de acordo com o tipo de falha D Reck, I Franceschetto, L Rech, NA Pacheco, RL Wagner Revista Brasileira de Marketing 18 (2), 224-242, 2019 | 1 | 2019 |
| A Perceived Control-Based Model of the Effects of Co-Production on Satisfaction NA Pacheco, R Lunardo, C Pizzutti ACR North American Advances, 2011 | 1 | 2011 |
| Would you try it again? Dual effects of customer mindfulness on service recovery LM Martinez, N Pacheco, FR Ramos, M Bicho Journal of Retailing and Consumer Services 74, 103438, 2023 | | 2023 |
| ALÉM DOS LIMITES DO VAREJO FÍSICO: AS DIFICULDADES DAS LOJAS FÍSICAS AO IMPLEMENTAREM UM E-COMMERCE S Carminatti, FZ Bagatini, L Rech, NA Pacheco Revista Gestão Organizacional 15 (1), 64-79, 2022 | | 2022 |
| The role of customer and service provider mindfulness on trust recovery after a service failure M Bicho, N Pacheco, L Martinez Proceedings of the European Marketing Academy, 2021 | | 2021 |
| " How much would you like to pay?" The effects of participative pricing mechanisms on consumers' behavior RL Wagner, NA Pacheco, K Basso, F Bagatini CLAV 2018, 2018 | | 2018 |
Cristiane PizzuttiMarketing ProfessorVerified email at ufrgs.br
