‪Bennie Eng‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	32	32
h-index	2	2
i10-index	1	1

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Co-authors

Cheryl Burke JarvisPhil Smith Professor of Free Enterprise, Professor of Marketing, Florida Atlantic UniversityVerified email at fau.edu
Ralph E. Mckinney, Jr.Marshall UniversityVerified email at marshall.edu

Bennie Eng

Bennie Eng

Associate Professor of Marketing and Entrepreneurship, Marshall University

Verified email at marshall.edu - Homepage

celebrity brands brand relationships brand narratives innovation design thinking


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Consumers and their celebrity brands: how personal narratives set the stage for attachment B Eng, CB Jarvis Journal of product & brand management 29 (6), 831-847, 2020	27	2020
The impact of intervention measures on sexual harassment in the film and television industry B Eng, RE McKinney, L Shao	2	2019
Partnering with corporate entrepreneurs on an experiential design thinking project B Eng, RE McKinney, I Rogner	2	2019
Consumers and their celebrity brands: How narratives impact attachment through communal relationship norms B Eng Southern Illinois University at Carbondale, 2014	1	2014
Rapid Experimentation: The Silicon Valley Method of Success RE McKinney, B Eng, O York		2019

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