Designing an online retail marketplace: Leveraging information from sponsored advertising F Long, K Jerath, M Sarvary Marketing Science 41 (1), 115-138, 2022 | 36 | 2022 |
Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,”“Giving Up,” and “Resting on Laurels” K Jerath, F Long Journal of Marketing Research 57 (2), 211-235, 2020 | 19 | 2020 |
Platform manipulation in online retail marketplace with sponsored advertising F Long, Y Liu Marketing Science 43 (2), 317-345, 2024 | 7 | 2024 |
Self-preferencing in e-commerce marketplaces: The role of sponsored advertising and private labels F Long, W Amaldoss Marketing Science, 2024 | 5 | 2024 |
The logic and management of ‘Digital Co-op’in search advertising K Jerath, TT Ke, F Long working paper, Columbia University, 2018 | 4 | 2018 |
Motivating Bold Actions F Long, K Jerath Columbia Business School Research Paper, 2021 | | 2021 |