Follow
Leif Brandes
Leif Brandes
Professor of Business Administration, University of Lucerne
Verified email at unilu.ch
Title
Cited by
Cited by
Year
Local heroes and superstars: An empirical analysis of star attraction in German soccer
L Brandes, E Franck, S Nüesch
Journal of Sports Economics 9 (3), 266-286, 2008
2162008
Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
N Lee, L Chamberlain, L Brandes
European journal of marketing 52 (1/2), 4-38, 2018
1302018
Do soccer associations really spend on a good thing? Empirical evidence on heterogeneity in the consumer response to match uncertainty of outcome
M Benz, L Brandes, E Franck
Contemporary Economic Policy 27 (2), 216-235, 2009
1032009
Expectations as reference points: Field evidence from professional soccer
B Bartling, L Brandes, D Schunk
Management Science 61 (11), 2646-2661, 2015
1002015
This is your brain on neuromarketing: reflections on a decade of research
N Lee, L Brandes, L Chamberlain, C Senior
Journal of Marketing Management 33 (11-12), 878-892, 2017
992017
Crypto-marketing: How non-fungible tokens (NFTs) challenge traditional marketing
R Hofstetter, E De Bellis, L Brandes, M Clegg, C Lamberton, D Reibstein, ...
Marketing Letters 33 (4), 705-711, 2022
972022
Who made who? An empirical analysis of competitive balance in European soccer leagues
L Brandes, E Franck
Eastern Economic Journal 33 (3), 379-403, 2007
872007
The effect from national diversity on team production—Empirical evidence from the sports industry
L Brandes, E Franck, P Theiler
Schmalenbach Business Review 61, 225-246, 2009
732009
Social preferences or personal career concerns? Field evidence on positive and negative reciprocity in the workplace
L Brandes, E Franck
Journal of Economic Psychology 33 (5), 925-939, 2012
292012
The value and motivating mechanism of transparency in organizations
L Brandes, D Darai
European economic review 98, 189-198, 2017
222017
Extremity bias in online reviews: The role of attrition
L Brandes, D Godes, D Mayzlin
Journal of Marketing Research 59 (4), 675-695, 2022
202022
How fans may improve competitive balance-an empirical analysis of the German Bundesliga
L Brandes, E Franck
Working Paper 41, 1-26, 2006
162006
Death-related publicity as informational advertising: evidence from the music industry
L Brandes, S Nüesch, E Franck
Marketing letters 27, 143-157, 2016
142016
Offline context affects online reviews: The effect of post-consumption weather
L Brandes, Y Dover
Journal of Consumer Research 49 (4), 595-615, 2022
112022
What drives extremity bias in online reviews? Theory and experimental evidence
L Brandes, D Godes, D Mayzlin
Theory and Experimental Evidence (September 6, 2019), 2019
112019
Controlling for self-selection bias in customer reviews
L Brandes, D Godes, D Mayzlin
Working Paper, 2013
112013
The group size and loyalty of football fans: a two-stage estimation procedure to compare customer potentials across teams
L Brandes, E Franck, P Theiler
Journal of the Royal Statistical Society Series A: Statistics in Society 176 …, 2013
112013
The value of top-down communication for organizational performance
L Brandes, D Darai
Working Paper, 2014
82014
Managers’ external social ties at work: Blessing or curse for the firm?
L Brandes, M Brechot, E Franck
Journal of Economic Behavior & Organization 109, 203-216, 2015
72015
Heterogeneity in fan demand–New results on uncertainty of outcome from quantile regression
MA Benz, L Brandes, E Franck
Institute for Strategy and Business Economics Working Paper 48, 2006
72006
The system can't perform the operation now. Try again later.
Articles 1–20