| How does market orientation contribute to service firm performance? An examination of alternative mechanisms S Matear, P Osborne, T Garrett, BJ Gray European journal of marketing 36 (9/10), 1058-1075, 2002 | 343 | 2002 |
| Market‐oriented value creation in service firms RB McNaughton, P Osborne, BC Imrie European journal of marketing 36 (9/10), 990-1002, 2002 | 196 | 2002 |
| Market orientation and firm value RB McNaughton, P Osborne, RE Morgan, G Kutwaroo Journal of Marketing Management 17 (5-6), 521-542, 2001 | 114 | 2001 |
| Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum R Aitken, D Ballantyne, P Osborne, J Williams Marketing theory 6 (3), 275-280, 2006 | 99 | 2006 |
| The paradigmatic pitfalls of customer-centric marketing P Osborne, D Ballantyne Marketing Theory 12 (2), 155-172, 2012 | 52 | 2012 |
| Web marketing practices of service providers KR Deans, BJ Gray, P Ibbotson, P Osborne, K Knightbridge Service Industries Journal 23 (3), 82-102, 2003 | 24 | 2003 |
| Collaborative learning in a strategy education context B Gray, S Stein, P Osborne, R Aitken Practice and Evidence of the Scholarship of Teaching and Learning in Higher …, 2013 | 12 | 2013 |
| A model of market orientation and firm value RB McNaughton, P Osborne ANZMAC 2000, 804-810, 2000 | 8 | 2000 |
| Are service firms more market oriented B Gray, P Osborne, S Matear Visionary Marketing for the 21st Century Facing the Challenge, 432-436, 2000 | 8 | 2000 |
| Overcoming barriers to better performance in Service Businesses B Gray, S Matear, V Shaw, T Garrett, K Deans, P Osborne, K Knightbridge, ... Marketing Performance Centre: University of Otago, 2003 | 7 | 2003 |
| Improving service sector competitiveness B Gray, S Matear, K Deans, TC Garrett, DH Buisson, JD Bell, ... Marketing Performance Centre, University of Otago, 1999 | 7 | 1999 |
| A transformation mindset as the basis for sustainable community development S Mann, P Eden-Mann, L Smith, G Ker, P Osborne, PA Crawford COMMUNITY DEVELOPMENT 15, 59, 2017 | 6 | 2017 |
| Benchmarking Services Marketing & Management Practices BJ Gray, SM Matear, T Garrett, V Shaw, KR Deans, P Osborne, ... Proceedings of the Australia New Zealand Marketing Academy Conference …, 2001 | 6 | 2001 |
| Forms of market orientation in New Zealand service firms P Osborne, B Gray Proceeding of the Australian & New Zealand Marketing Academy Conference, ANZMAC, 2000 | 6 | 2000 |
| Educational design fictions: Imagining learning futures S Mann, R Mitchell, P Eden-Mann, D Hursthouse, M Karetai, R O’Brien, ... Industry practices, processes and techniques adopted in education …, 2022 | 5 | 2022 |
| WHAT WILL IT TAKE FOR COMPUTING TO SAVE THE WORLD? S Mann, L Smith, P Eden-Mann, P Osborne Scope: Contemporary Research Topics (Learning & Teaching), 2017 | 3 | 2017 |
| Creative Designs: Health Promotion Resources Aligned with Rural Community Health L Mahoney, P Osborne, J Ross Rural Landscapes of Community Health: The Community Health Assessment …, 2023 | 1 | 2023 |
| Sustainably yours: community development and a sustainably just future–ACDA and IACD Conference Proceedings A Jennings, N Aaron, JR Calvin, BL Robeson, D Chakravarti, J Baker, ... Unitec ePress, 2017 | | 2017 |
| Special Section on Relationships, Interactions and Networks Selected articles from The Otago National Marketing Symposium P Osborne, J Williams, H Gao Australasian Marketing Journal 16 (1), 62, 2008 | | 2008 |
| Competitive positioning of business to business firms-a three country comparison S Matear, L Sajtos, GJ Hooley, J Beracs, P Osborne Academy of Marketing Annual Conference, 2003 | | 2003 |
Rod B. McNaughtonUniversity of Auckland Business SchoolE-mail confirmado em auckland.ac.nz
