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Michal Stoklasa
Michal Stoklasa
Assistant Professor at Department of Business Economics and Management, Silesian University in Opava
E-mail confirmado em opf.slu.cz
Título
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Ano
Customer relationship management–theory and principles
M Heczková, M Stoklasa
Online: http://www. opf. slu. cz/aak/2011/04/heczkova. pdf, 2010
232010
THE COMPARISON OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN CZECH SMALL AND MEDIUM ENTERPRISES ACCORDING TO SELECTED CHARACTERISTICS IN THE YEARS 2015, 2010 AND 2005.
H Starzyczná, P Pellešová, M Stoklasa
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 65 (5), 2017
152017
Behaviour of Czech customers when buying food products
H Starzyczná, M Stoklasa, P Sýkorová
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61 (7 …, 2013
112013
Regional Brand Benefits for Companies–Comparison of 2013 and 2015/6
M STOKLASA, H STARZYCZNA
XIX. MEZINÁRODNÍ KOLOKVIUM, 210, 2016
102016
Fluence of Product Leaflets on Purchasing Behaviour in Times of Crisis
H Starzyczná, M Stoklasa, K Matušínská
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63 (4 …, 2015
72015
The level of selected CRM areas in small and medium sized enterprises in Czech Republic
A Chromčáková, H Starzyczna, M Stoklasa
Forum Scientiae Oeconomia 5 (4), 59-70, 2017
62017
The state of strategic marketing application in Czech small and medium-sized enterprises
K Matušínská, M Stoklasa
Scientific Annals of Economics and Business 66 (2), 193-212, 2019
52019
Regional brand benefits for companies–comparison of 2013 and 2015/6 19th International Colloquium on Regional Sciences. Conf
M Stoklasa, H Starzyczna
Proc, 15-17, 2016
52016
Využití vztahového marketingu v podnikání malých a středních firem
H Starzyczná, M Stoklasa, M Heczková, P Pellešová
SU OPF Karviná, 2013
52013
Consumer Ethnocentrism in MS region
M Stoklasa, H Starzyczna, L Zotykova
International Journal of Economics and Management Engineering 8 (3), 767-770, 2014
42014
The appeals and level of involvement influencing purchasing decision
K Matušínská, M Stoklasa
Management & Marketing 17 (3), 234-254, 2022
32022
Consumer perception of regional brands in Czechia in 2021
M Stoklasa, K Matušínská
Scientific Papers of the University of Pardubice. Series D. Faculty of …, 2022
32022
Past and future research trends of Regional Brands with accent to technology
M Stoklasa, E Pitrunová
Silesian University, School of Business Administration Working Papers, 2018
32018
The benefits of regional brand for companies
H Starzyczna, M Stoklasa, K Matusinska
International Journal of Economics and Management Engineering 8 (5), 1370-1373, 2014
32014
Behavior of Czech Consumers during Crisis
M Stoklasa, H Starzyczna, P Sykorova
International Journal of Social, Human Science and Engineering 8 (3), 134-137, 2014
32014
International innovation camps: Evidence from a field study
P Silva, BK Temple, M Kälviäinen, C Mantzalos, E Horký, M Stoklasa, ...
Industry and Higher Education 26 (4), 309-315, 2012
32012
Behavioral aspects of brand management
J Majerová, M Klepek, A Križanová, M Stoklasa
Addleton Academic Publishers, 2021
22021
Advertising Strategy According to the Concept of the FCB model in the Conditions of the Various Generations
K Matušínská, M Stoklasa
Technická univerzita v Liberci, 2021
22021
Understanding Regional Product Characteristics and Consumers Purchasing them in the Czech Republic.
M Stoklasa, E Pitrunová
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 68 (1), 2020
22020
Influence of technology on regional brands in Czechia
M Stoklasa
Engineering Management in Production and Services 11 (4), 92-102, 2019
22019
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