Bistra Vassileva
Title
Cited by
Cited by
Year
Marketing 4.0: How technologies transform marketing organization
B Vassileva
Óbuda university e-Bulletin 7 (1), 47, 2017
682017
Corporate social responsibility–corporate branding relationship: An empirical comparative study
B Vassileva
Management & Marketing-Craiova, 13-28, 2009
212009
Organizational evolution and strategies for change of Bulgarian firms
B Vassileva
Journal of Organisational Transformation & Social Change 3 (2), 157-172, 2007
122007
Consumer complaint forms: an assessment, evaluation and recommendations for complaint categorization
B Vassileva, P Scoggins
Proceeding of the “International Workshop on consumer complaint forms for …, 2003
92003
Market entry strategies to emerging markets: A conceptual model of turnkey project development
B Vassileva, M Nikolov
Serbian Journal of Management 11 (2), 291-310, 2016
72016
Service quality measurement: implications for healthcare sector in Bulgaria
B Vassileva, AJ Balloni
International Journal of Auditing Technology 2 (3), 207-228, 2015
62015
Consumer Activities and Reactions to Social Network Marketing.
B Vassileva
Management (18544223) 12 (2), 2017
52017
INNOVATION MANAGEMENT AND AGILE STRATEGIES FOR CHANGE
B Vassileva
Proceedings of Joint International Conference MakeLearn TIIM "Managing …, 2016
42016
Theory and practice of circular economy
T Gallucci, G Lagioia, V Dimitrova, S Marinov, V Amicarelli, B Vassileva, ...
Direct Services, Sofia, 2019
32019
“3G” Business Model for Marketing 4.0: Implications for Circular Economy
B Vassileva, Y Ivanov
Journal of Emerging Trends in Marketing and Management 1 (1), 124-134, 2017
32017
Managing Competence-Based Clusters
B Vassileva
FAIMA Business & Management Journal 2 (1), 44, 2014
32014
Cluster branding strategy for Lodz region
B Vassileva
Społeczna Wyższa Szkoła Przedsiębiorczości i Zarządzania, 2009
32009
Cultivating applied competences through mission-based learning
B Vassileva
Българо-китайски форум „Международни клъстерни политики”. Сборник доклади …, 2015
22015
Corporate Brand Image and Customer Satisfaction on Loyalty: An Application to the Bulgarian Banking Sector
B Vassileva, T Dimitrova
Expanding Horizons: Business, Management and Technology for Better Society …, 2020
12020
Hybrid Warfare Simulation-Based Learning: Challenges and Opportunities
B Vassileva, M Zwilling
Information & Security 39 (1), 220-234, 2018
12018
Marketing Strategies for Responsible Tourism: Challenges and Opportunities
B Vassileva
Journal of Emerging Trends in Marketing and Management 1 (1), 46-56, 2017
12017
Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services
B Vassileva
Bucharest 2017, 204, 2017
12017
Building brand identity in IT markets: a conceptual model
B Vassileva
International Journal of Economic Practices and Theories 4 (5), 943-951, 2014
12014
An evaluation of the management of the information systems and technologies in hospitals (GESITI-hospitals): the north-eastern planning region in Bulgaria
B Vassileva, AJ Balloni
International Journal of Auditing Technology 2 (2), 167-191, 2014
12014
Joint European master as a tool for interdisciplinary teaching in consumer citizenship
B Vassileva, V Dimitrova
Building Bridges Proceedings of the 4th International Conference of CCN …, 2008
12008
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