| Marketing 4.0: How technologies transform marketing organization B Vassileva | 187 | 2017 |
| Corporate social responsibility–corporate branding relationship: an empirical comparative study B Vassileva Management & Marketing-Craiova, 13-28, 2009 | 25 | 2009 |
| Market entry strategies to emerging markets: A conceptual model of turnkey project development B Vassileva, M Nikolov Serbian Journal of Management 11 (2), 291-310, 2016 | 16 | 2016 |
| Consumer Activities and Reactions to Social Network Marketing. B Vassileva Management (18544223) 12 (2), 2017 | 12 | 2017 |
| Service quality measurement: implications for healthcare sector in Bulgaria B Vassileva, AJ Balloni International Journal of Auditing Technology 2 (3), 207-228, 2015 | 12 | 2015 |
| Organizational evolution and strategies for change of Bulgarian firms B Vassileva Journal of Organisational Transformation & Social Change 3 (2), 157-172, 2007 | 10 | 2007 |
| Consumer complaint forms: an assessment, evaluation and recommendations for complaint categorization B Vassileva, P Scoggins Proceeding of the “International Workshop on consumer complaint forms for …, 2003 | 10 | 2003 |
| Theory and practice of circular economy T Gallucci, G Lagioia, V Dimitrova, S Marinov, V Amicarelli, B Vassileva, ... Sofia: Direct Services 306, 2019 | 8 | 2019 |
| Responsible AI and Ethical Issues for Businesses and Governments B Vassileva, M Zwilling IGI Global, 2020 | 6 | 2020 |
| “3G” Business Model for Marketing 4.0: Implications for Circular Economy B Vassileva, Y Ivanov Journal of Emerging Trends in Marketing and Management 1 (1), 124-134, 2017 | 6 | 2017 |
| INNOVATION MANAGEMENT AND AGILE STRATEGIES FOR CHANGE B Vassileva Proceedings of Joint International Conference MakeLearn TIIM "Managing …, 2016 | 5 | 2016 |
| Hybrid Warfare Simulation-Based Learning: Challenges and Opportunities B Vassileva, M Zwilling Information & Security: An International Journal 39 (3), 220-234, 2018 | 4 | 2018 |
| Agile Marketing Strategies: How to Transform the Customer-Brand Dynamics in Services B Vassileva Bucharest 2017 204, 2017 | 4 | 2017 |
| Cluster branding strategy for Lodz region B Vassileva Społeczna Wyższa Szkoła Przedsiębiorczości i Zarządzania, 2009 | 3 | 2009 |
| Agricultural trade patterns from the perspective of economic complexity B Vassileva Shifting patterns of agricultural trade: The protectionism outbreak and food …, 2021 | 2 | 2021 |
| Artificial Intelligence: Concepts and Notions BK Vassileva Responsible AI and Ethical Issues for Businesses and Governments, 1-18, 2021 | 2 | 2021 |
| Artificial Intelligence and Ethical Marketing BK Vassileva, P Palamarova Responsible AI and Ethical Issues for Businesses and Governments, 202-213, 2021 | 2 | 2021 |
| Marketing Strategies for Responsible Tourism: Challenges and Opportunities B Vassileva Journal of Emerging Trends in Marketing and Management 1 (1), 46-56, 2017 | 2 | 2017 |
| Cultivating applied competences through mission-based learning B Vassileva Българо-китайски форум „Международни клъстерни политики”. Сборник доклади …, 2015 | 2 | 2015 |
| Building brand identity in IT markets: a conceptual model B Vassileva International Journal of Economic Practices and Theories 4 (5), 943-951, 2014 | 2 | 2014 |
Antonio José BalloniUnicamp/IE, Postdoc: 2014/16: UNC/Chapel Hill/USA -D. of Public Policy. 1992/93: IMEC/Leuven-BeVerified email at unicamp.br
