From slum tourism to smiley selfies: The role of social identity strength in the consumption of morally ambiguous experiences J Von Schuckmann, LSG Barros, RS Dias, EB Andrade Journal of Consumer Psychology 28 (2), 192-210, 2018 | 34 | 2018 |
Spending and Happiness: The Role of Perceived Financial Constraints RS Dias, E Sharma, GJ Fitzsimons Journal of Consumer Research 49 (3), 373–388, 2022 | 22* | 2022 |
Aha over Haha: Brands benefit more from being clever than from being funny HS Howe, L Zhou, RS Dias, GJ Fitzsimons Journal of Consumer Psychology 33 (1), 107-114, 2023 | 12 | 2023 |
Understanding effect sizes in consumer psychology RS Dias, SA Spiller, GJ Fitzsimons Marketing Letters, 2023 | 2 | 2023 |
Quality-Quantity Tradeoffs in Consumption RS Dias, E Sharma, GJ Fitzsimons Journal of Consumer Research, 2024 | | 2024 |