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Rodrigo S. Dias
Rodrigo S. Dias
PhD Candidate, Duke University
E-mail confirmado em duke.edu - Página inicial
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From slum tourism to smiley selfies: The role of social identity strength in the consumption of morally ambiguous experiences
J Von Schuckmann, LSG Barros, RS Dias, EB Andrade
Journal of Consumer Psychology 28 (2), 192-210, 2018
332018
Spending and Happiness: The Role of Perceived Financial Constraints
RS Dias, E Sharma, GJ Fitzsimons
Journal of Consumer Research 49 (3), 373–388, 2022
12*2022
Aha over Haha: Brands benefit more from being clever than from being funny
HS Howe, L Zhou, RS Dias, GJ Fitzsimons
Journal of Consumer Psychology 33 (1), 107-114, 2023
72023
Understanding effect sizes in consumer psychology
RS Dias, SA Spiller, GJ Fitzsimons
Marketing Letters, 2023
12023
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