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Hyunjoo Lim
Hyunjoo Lim
University of Greenwich
Verified email at gre.ac.uk
Title
Cited by
Cited by
Year
Is Repetition Really the Key to Success? The Impact of Ad Repetition and the Power of “Likes” on Facebook
H Lim, LF Bright, GB Wilcox
Journal of Interactive Advertising 22 (3), 238-248, 2022
22022
Diversification Strategy through Market Creation
JS Jeong, NJ Kim, HJ Lim, JH Moon
Asia Marketing Journal 15 (4), 1, 2014
12014
Social media engagement: what does it mean for consumers, influencers, and brands?
HJ Lim
2022
Digital engagement in social media: likes as a predictor of brand value
HJ Lim
2018
The Reversed Effects of Advertising of Socially Controversial Products on Endorsers
S Hwang, J Moon, HJ Lim
Asia Marketing Journal 19 (2), 4, 2017
2017
Diversification Strategy through Market Creation: The Case of CJ Group
J Jeong, NJ Kim, H Lim, HG Kang, J Moon
아시아마케팅저널, 2014
2014
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Articles 1–6