Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram MJ De Brito Silva, L de Oliveira Ramos Delfino, K Alves Cerqueira, ... Social Network Analysis and Mining 12 (1), 130, 2022 | 93 | 2022 |
The influence of voluntary simplicity and environmental activism on sustainable fashion purchase intention PO Campos, AALS Lima, CSR Costa, MF Costa Journal of Fashion Marketing and Management: An International Journal 27 (2 …, 2023 | 24 | 2023 |
Consumer fear and healthy eating during COVID-19 pandemic PO Campos, LB Mélo, JCV de Souza, PN Santana, J Matte, MF Costa Marketing Intelligence & Planning 40 (2), 227-241, 2022 | 20 | 2022 |
Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion PO Campos, CSR Costa, MF Costa Journal of Fashion Marketing and Management: An International Journal 27 (1 …, 2023 | 16 | 2023 |
Regulatory focus and construal level theory on low-income consumer indebtedness: Evidence from an emerging market P Campos, M Costa International Journal of Emerging Markets 18 (10), 4343-4362, 2023 | 12 | 2023 |
Antecedents of the intention to visit ecotourism destinations that suffered environmental disasters AS Silva, RGG Fialho, MF da Costa, P de Oliveira Campos Tourism Management Perspectives 41, 100942, 2022 | 12 | 2022 |
Past, present, and future of avatar marketing: A systematic literature review and future research agenda MJ de Brito Silva, P de Oliveira Campos Computers in Human Behavior: Artificial Humans, 100045, 2024 | 8 | 2024 |
Generativity, environmental activism, and pride: Antecedents of intention to buy organic food JC Veras, MF da Costa, P de Oliveira Campos, GB da Silva Journal of Cleaner Production 418, 138114, 2023 | 5 | 2023 |
Venting emotional distress: An analysis of chronic regulatory focus, revenge buying and the moderating role of loneliness P de Oliveira Campos, MJ de Brito Silva Revista de Administração Unimep 19 (13), 263-289, 2022 | 4 | 2022 |
Procrastinação, controle e esforço percebido no comportamento de desperdício de alimentos MF Costa, PO Campos, PN Santana Revista de Administração de Empresas 61 (5), e2020-0451, 2021 | 4 | 2021 |
Consumo de suvenires: exibição dos valores culturais ou representação da nova cultura do consumo J Lira, C Santos, P Campos, M Costa Marketing & Tourism Review 5 (2), 2020 | 4 | 2020 |
Aprendizagem em Ação no Curso de Administração: Intervenção em Organização Cultural na Cidade de Caruaru-PE. E Cavalcante dos Santos, JK Fernandes Silva, P de Oliveira Campos, ... Teoria e Prática em Administração 8 (1), 2018 | 4 | 2018 |
A Relação entre Preocupação Ambiental e Disposição em Pagar um Preço Premium na Intenção de Compra de Alimentos Orgânicos Industrializados MMA Pinheiro, JCV de Souza, P de Oliveira Campos, CSR Costa, ... Revista Ciências Administrativas 29, 2023 | 2 | 2023 |
MAKING UP FOR LOST TIME: ANALYSIS OF REVENGE BUYING INTENTION IN THE POST-PANDEMIC SCENARIO. P de Oliveira Campos, ACL do Nascimento, PN de Santana, MF da Costa REMark. Revista Brasileira de Marketing 22 (3), 876-943, 2023 | 2 | 2023 |
Estratégias de marketing esportivo de clubes de futebol do Agreste Pernambucano AR do Nascimento Bezerra, MR dos Anjos Neto, PDO Campos, ... Podium 10 (3), 1-20, 2021 | 2 | 2021 |
PROCRASTINATION, CONTROL AND PERCEIVED EFFORT IN FOOD WASTE BEHAVIOR MF Costa, PO Campos, PN Santana Revista de Administração de Empresas 61, e2020-0451, 2021 | 2 | 2021 |
Percepção de Preço, Autocontrole e Arrependimento Pós-Compra: Um Estudo Com Consumidores de Compra Coletiva MF da Costa, DWO da Silva, P de Oliveira Campos Revista Interdisciplinar De Marketing 10 (2), 121-137, 2020 | 2 | 2020 |
Toward self-preservation: Analysis of slow food consumption antecedents during the COVID-19 pandemic GB Silva, MF Costa, JIAS Santos, LFS Lima, PO Campos, JEM Barros Journal of International Food & Agribusiness Marketing 36 (3), 401-423, 2024 | 1 | 2024 |
Métodos de Precificação Baseados nas Expectativas dos Clientes no Varejo Supermercadista MF da Costa, LL Santos, P de Oliveira Campos, JC de Castro Caderno Profissional de Marketing UNIMEP 8 (1), 115-139, 2020 | 1 | 2020 |
Proposing an integrative scale of digital influence in the context of influencer marketing MJ de Brito Silva, P de Oliveira Campos, J de Pontes Gomes, FVS Melo, ... Journal of Business Research 189, 115152, 2025 | | 2025 |