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Adriana Zait
Adriana Zait
Professor, Marketing, Public Relations and Business Research, Alexandru Ioan Cuza University of Iasi
Verified email at uaic.ro
Title
Cited by
Cited by
Year
How reliable are measurement scales? External factors with indirect influence on reliability estimators
G Ursachi, IA Horodnic, A Zait
Procedia Economics and Finance 20, 679-686, 2015
17542015
Methods for testing discriminant validity
A Zaiţ, P Bertea
Management & Marketing Journal 9 (2), 217-224, 2011
6332011
Financial literacy–Conceptual definition and proposed approach for a measurement instrument
A Zait, PE Bertea
the Journal Of accounting and management 4 (3), 2015
1482015
Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents
C Chelariu, TG Brashear, T Osmonbekov, A Zait
Journal of Business & Industrial Marketing, 2008
1262008
Management intercultural. Valorizarea diferenţelor culturale
D Zaiţ, T Roman, I Manolescu, A Zait, E Martin, B Anastasiei, A Prodan, ...
Bucureşti: Economica, 2002
106*2002
Motivation and research productivity in a university system undergoing transition
IA Horodnic, A Zaiţ
Research evaluation 24 (3), 282-292, 2015
802015
Exploring the role of civilizational competences for smart cities’ development
A Zait
Transforming government: people, process and policy 11 (3), 377-392, 2017
72*2017
Word-of-mouth generation and brand communication strategy: Findings from an experimental study explored with PLS-SEM
AG Andrei, A Zait, EM Vătămănescu, F Pīnzaru
Industrial Management & Data Systems 117 (3), 478-495, 2017
602017
Marketingul serviciilor
A Zaiţ
Editura Sedcom Libris, Iaşi, 2002
35*2002
Scale Validity In Exploratory Stages Of Research
E BERTEA, A ZAIT
Management and Marketing Journal 11 (1), 38-46, 2013
29*2013
Perceived risk vs. intention to adopt e-commerce-a pilot study of potential moderators
PE Bertea, A Zait
Market-Tržište 25 (2), 213-229, 2013
232013
Perceptions of Warmth & Competence in Online Networking: An Experimental Analysis of a Company Launch.
A Andrei, A Zait
Review of Economic and Business Studies 7 (1), 11-29, 2014
202014
Research anticipation: The methodological choice
D ZAIŢ, A ZAIŢ
īn Revista de management comparat international 10, 5, 2009
202009
Branding insights: an interdisciplinary journey from perception to action
AG Andrei, Z Adriana
192014
Explaining consumer motives to purchase in the informal economy
CCI Horodnic IA, Williams CC, Windebank J, Zaiţ A
PLoS ONE 16 (10), 22, 2021
16*2021
Relaţii publice
A Zaiţ
Editura Sedcom Libris, Iaşi, 2004
162004
Conceptualization and operationalisation of specific variables in exploratory researches–an example for business negotiation
A Zait
Scientific Annals of Economics and Business 63 (1), 125-131, 2016
122016
A country's image as tourist destination for external intermediaries.
O Vicol, A Zaiţ
Management & Marketing 9 (1), 2014
122014
Who purchases from the informal economy and why?
IA Horodnic, CI Ciobanu, A Zaiț, CC Williams
Frontiers in psychology 13, 940076, 2022
112022
Interdisciplinarity: A complexity approach towards academic research
A Zaiț, C Bratianu, EM Vătămănescu, AG Andrei, IA Horodnic
Systems Research and Behavioral Science, 2021
112021
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