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Angela da Rocha
Angela da Rocha
Verified email at iag.puc-rio.br
Title
Cited by
Cited by
Year
Marketing: Teoria E Prática No Brasil .
A da Rocha, C Christensen
Editora Atlas SA, 2000
7572000
An empirical investigation of the factors influencing exporting success of Brazilian firms
CH Christensen, A Da Rocha, RK Gertner
Journal of International Business Studies 18, 61-77, 1987
6941987
The internationalization process of Brazilian software firms and the born global phenomenon: Examining firm, network, and entrepreneur variables
LA Dib, A Da Rocha, JF Da Silva
Journal of international entrepreneurship 8, 233-253, 2010
2992010
Perception of export barriers to Mercosur by Brazilian firms
P Azzi da Silva, A Da Rocha
International Marketing Review 18 (6), 589-611, 2001
2172001
Impacts of technology readiness on emotions and cognition in Brazil
JB Ferreira, A da Rocha, JF da Silva
Journal of Business Research 67 (5), 865-873, 2014
1882014
Aggressive and Passive Exporters: A Study in the BrazilianFurniture Industry
A Da Rocha, CH Christensen, C Eduardo da Cunha
International Marketing Review 7 (5), 1990
1481990
Administração de marketing: conceitos, estratégias, aplicações
A da Rocha, JB Ferreira, JF da Silva
Editora Atlas SA, 2000
138*2000
A internacionalização das empresas brasileiras: estudos de gestão internacional
A Rocha
Rio de Janeiro: Mauad, 2002
1192002
The entry of Wal‐Mart in Brazil and the competitive responses of multinational and domestic firms
A Da Rocha, LA Dib
International Journal of Retail & Distribution Management 30 (1), 61-73, 2002
1122002
Por que as empresas brasileiras não se internacionalizam
A Rocha
As novas fronteiras: a multinacionalização das empresas brasileiras. Rio de …, 2003
1052003
Paradigma interpretativo nos estudos de consumo: retrospectiva, reflexões e uma agenda de pesquisas para o Brasil
A Rocha, E Rocha
Revista de Administração de Empresas 47, 71-80, 2007
1042007
The export experience of a developing country: a review of empirical studies of export behavior and performance of brazilian firms
A Rocha, CH Christensen
Relatórios COPPEAD, 1993
1041993
Estratégias de entrada e de operação em mercados internacionais
A ROCHA, V ALMEIDA
Gestão internacional, 7-38, 2006
1022006
Mensuração do desempenho organizacional: questões conceituais e metodológicas
J Carneiro, JF Silva, A Rocha, CA Hemais
Estudos em negócios IV, 145-175, 2005
1002005
Determinants of export performance: a study of large Brazilian manufacturing firms
J Carneiro, A Rocha, JF Silva
BAR-Brazilian Administration Review 8, 107-132, 2011
912011
Inclusão social e marketing na base da pirâmide: uma agenda de pesquisa
A Rocha, JF Silva
RAE eletrônica 7, 2008
892008
Building a better measure of business performance
JMT Carneiro, JF Silva, A Rocha, LAR Dib
RAC-eletrônica 1 (2), 114-135, 2007
832007
A critical analysis of measurement models of export performance
J Carneiro, A Rocha, JF Silva
BAR-Brazilian Administration Review 4, 1-19, 2007
832007
A expansão das fronteiras: brasileiros no exterior
A BARRETO, A ROCHA
As novas fronteiras: a multinacionalização das empresas brasileiras. Rio de …, 2003
812003
Challenging the Uppsala internationalization model: a contingent approach to the internationalization of services
J Carneiro, A Rocha, JF Silva
BAR-Brazilian Administration Review 5, 85-103, 2008
802008
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