Keith Perks
Keith Perks
Reader in Marketing University of Brighton Business School
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Cited by
Cited by
Internet marketing capabilities and international market growth
S Mathews, C Bianchi, KJ Perks, M Healy, R Wickramasekera
International business review 25 (4), 820-830, 2016
Communicating responsibility-practicing irresponsibility in CSR advertisements
KJ Perks, F Farache, P Shukla, A Berry
Journal of Business Research 66 (10), 1881-1888, 2013
Entrepreneurial decision-making in internationalization: Propositions from mid-size firms
KJ Perks, M Hughes
International Business Review 17 (3), 310-330, 2008
CSR advertisements: a legitimacy tool?
F Farache, KJ Perks
Corporate Communications: An International Journal 15 (3), 235-248, 2010
Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations
F Farache, KJ Perks, LSO Wanderley, JM Sousa Filho
BAR-Brazilian Administration Review 5, 210-224, 2008
The development of a strategic control system for the management of strategic change
I Tavakoli, KJ Perks
Strategic Change 10 (5), 297, 2001
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults’ perception of UK supermarkets’ corporate brand image and reputation
BD Lauritsen, KJ Perks
Corporate Communications: An International Journal 20 (2), 178-195, 2015
Digital buying behavior: The role of regulatory fit and self‐construal in online luxury goods purchase intentions
Z Fazeli, P Shukla, K Perks
Psychology & Marketing 37 (1), 15-26, 2020
Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
SP Hogan, KJ Perks, R Russell-Bennett
Journal of Public Policy & Marketing 33 (1), 93-107, 2014
Influences on international market entry method decisions by European entrepreneurs
KJ Perks
International Journal of Entrepreneurship 13, 1, 2009
Influences on strategic management styles among fast growth medium‐sized firms in France and Germany
KJ Perks
Strategic Change 15 (3), 153-164, 2006
Risk perceptions in Japanese SMEs: the role of Internet marketing capabilities in firm performance
SW Mathews, M Maruyama, Y Sakurai, KJ Perks, P Sok
Journal of Strategic Marketing 27 (7), 599-611, 2019
The effect of multi-level factors on MNEs' market entry success in a small emerging market
K J. Perks, S P. Hogan, P Shukla
Asia Pacific Journal of Marketing and Logistics 25 (1), 131-143, 2013
Corporate social responsibility communication: How corporations in the oil industry publicise their actions in the UK and Brazil
FFA Da Silva, K Perks, A Berry
International Journal of Business Research 7 (2), 25-34, 2007
A qualitative investigation of socio-cultural factors influencing binge-drinking: a multi-cultural study
R Russell-Bennett, S Hogan, K Perks
Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2010
Leveraging Internet capabilities for international business relationships: a comparison between Australian, Chilean and Taiwanese exporting SMEs
S Mathews, KJ Perks, C Bianchi, HL Chen, C Glavas
Journal of Small Business and Enterprise Development 28 (3), 380-398, 2021
The impact of Internet marketing capabilities on international network capability, a cross country study comparison between Australia, Chile and Taiwan internationalised SMEs
S Mathews, C Bianchi, K Perks, HL Chen, C Glavas
ANZIBA 2015 Conference, 0-0, 2015
A critical reflection on the role of dialogue in communicating ethical CSR through digital platforms
KJ Perks, MR Viana, F Farache, J Kollat
Communicating corporate social responsibility in the digital era, 133-143, 2017
Introduction to the Special Issue–Emerging markets: exploring the diversity of theories, practices and applications
International Journal of Emerging Markets 9 (3), 2014
An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy
KJ Perks, P Shukla
International Journal of Entrepreneurship and Small Business 6 (2), 192-211, 2008
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