Andrew Baker
Andrew Baker
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
AM Baker, N Donthu, V Kumar
Journal of marketing research 53 (2), 225-239, 2016
Teacher–student relationship climate and school outcomes: Implications for educational policy initiatives
JP Barile, DK Donohue, ER Anthony, AM Baker, SR Weaver, CC Henrich
Journal of youth and adolescence 41, 256-267, 2012
Self-esteem, financial knowledge and financial behavior
N Tang, A Baker
Journal of economic psychology 54, 164-176, 2016
Investigating the disconnect between financial knowledge and behavior: The role of parental influence and psychological characteristics in responsible financial behaviors among …
N Tang, A Baker, PC Peter
Journal of Consumer Affairs 49 (2), 376-406, 2015
How family resources affect materialism and compulsive buying: A cross-country life course perspective
AM Baker, GP Moschis, S Benmoyal-Bouzaglo, C Pizzutti dos Santos
Cross-Cultural Research 47 (4), 335-362, 2013
Materialism and life satisfaction: The role of stress and religiosity
AM Baker, GP Moschis, FS Ong, RP Pattanapanyasat
Journal of Consumer Affairs 47 (3), 548-563, 2013
Gender differences in trust formation in virtual communities
CE Porter, N Donthu, A Baker
Journal of Marketing Theory and Practice 20 (1), 39-58, 2012
Linking family structure to impulse‐control and obsessive–compulsive buying
AM Baker, GP Moschis, EE Rigdon, CK Fatt
Journal of Consumer Behaviour 15 (4), 291-302, 2016
Investigating the immediate and long-term effects of job stressors on frontline service employees
A Whiting, N Donthu, AM Baker
International Journal of Research in Marketing 28 (4), 319-331, 2011
Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
A Luo, A Baker, N Donthu
Journal of Business Research 104, 247-260, 2019
Using the life course paradigm to explain mechanisms that link family disruptions to compulsive buying
A Baker, A Mathur, CK Fatt, GP Moschis, EE Rigdon
Journal of Consumer Affairs 47 (2), 263-288, 2013
Understanding backers’ interactions with crowdfunding campaigns: Co-innovators or consumers?
M Ahsan, EFI Cornelis, A Baker
Journal of Research in Marketing and Entrepreneurship 20 (2), 252-272, 2018
The effects of life events on the development of materialism and compulsive consumption: A life course study in the United States and Hong Kong
A Baker, K Chan
Journal of Global Scholars of Marketing Science 30 (1), 88-104, 2020
Mitigating a crisis of confidence: The effect of crisis response strategies on reward‐based crowdfunding success
EFI Cornelis, AM Baker, M Ahsan
Strategic Entrepreneurship Journal 16 (1), 67-96, 2022
Word-of-mouth processes in marketing new products: recent research and future opportunities
AM Baker, N Naveen
Handbook of research on new product development, 313-335, 2018
How does buzz build brands? Investigating the link between word of mouth and brand performance
AM Baker
Effects of family structure on compulsive buying: A life course perspective
A Baker, GP Moschis, E Rigdon, A Mathur
Consequences of co-creation in fantasy-based consumption communities: Netnographic analysis of a live action role playing organization
A Baker, C Curasi
ACR North American Advances, 2008
Understanding the role of co-creation in fantasy and fun
A Baker
Advances in Consumer Research 35 (124), 44-48, 2008
New paths for marketing relevance: a review of marketing and humanity
AM Baker
Journal of Marketing Analytics 7, 122-124, 2019
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