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Jonny Mateus Rodrigues
Jonny Mateus Rodrigues
Professor at Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas
E-mail confirmado em fgv.br - Página inicial
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When knowledge management matters: interplay between green human resources and eco-efficiency in the financial service industry
S de Souza Moraes, CJC Jabbour, RAG Battistelle, JM Rodrigues, ...
Journal of Knowledge Management 23 (9), 1691-1707, 2019
832019
A dimensão do setor sucroenergético: mapeamento e quantificação da safra 2013/14
MF Neves, VG Trombin, RB Kalaki, T Gerbasi, JM Rodrigues, F Canto, ...
Markestrat 1, 46, 2014
81*2014
Is category management in small supermarkets worth the effort?
LA Guissoni, MA Consoli, JM Rodrigues
Revista de Administração de Empresas 53, 592-603, 2013
30*2013
Strategic planning and management of food and agribusiness chains: The chainplan method (framework)
MF Neves, RB Kalaki, JM Rodrigues, AW Gray
Revista Brasileira de Gestão de Negócios 21, 628-646, 2019
29*2019
Price and in-store promotions in an emerging market
LA Guissoni, JM Sanchez, JM Rodrigues
Marketing Intelligence & Planning 36 (4), 498-511, 2018
252018
O efeito da distribuição sobre o market share em diferentes canais
LA Guissoni, JM Rodrigues, E Crescitelli
RAE - Revista de Administração de Empresas 54 (6), 620-632, 2014
22*2014
Country of origin effect: a study with Brazilian consumers in the luxury market
MG Montanari, JM Rodrigues, JME Giraldi, MF Neves
BBR. Brazilian Business Review 15, 348-362, 2018
21*2018
Distribution effectiveness through full-and self-service channels under economic fluctuations in an emerging market
LA Guissoni, JM Rodrigues, F Zambaldi, MF Neves
Journal of Retailing 97 (4), 545-560, 2021
122021
Cognitive biases in merchandising activation and effect on supermarket sales
D Avanzi, LA Guissoni, JM Rodrigues, R D’Andrea
Revista de Administração de Empresas 60, 262-272, 2020
11*2020
Food and agribusiness in 2030: a roadmap
MF Neves, A Gray, FR Valerio, LF Martinez, JM Rodrigues, RB Kalaki, ...
82020
Brand Origin Effects During Economic Declines: Evidence from an Emerging Market
V Azzari, F Zambaldi, LA Guissoni, JM Rodrigues, E Scornavacca
Journal of International Marketing, 1069031X231154483, 2023
72023
Sugarcane industry development analysis from the perspective of agro-industrial system quantification
MF Neves, RB Kalaki, VG Trombin, JM Rodrigues
Research in Agriculture 1 (2), 42-57, 2016
62016
Numeric or weighted distribution? The effect of different channel performance metrics on market share
LA Guissoni, JM Rodrigues, F Zambaldi, MF Neves
Journal of Marketing Channels 26 (2), 108-119, 2020
32020
Sugar cane growers situation in 2016
MF Neves, RB Kalaki, JM Rodrigues, FL Gerardi
27th Annual IFAMA World Conference: Technology, Investment, and People …, 2017
32017
The Effects of Price and In-Store Promotion on Sales in Different Regions and Retail Formats
JM Sanchez, LA Guissoni, JM Rodrigues
CLAV 2016, 2016
12016
Mapping and Quantification of Sugar Cane Chain in Brazil
MF NEVES, VG TROMBIN, T GERBASI, ES SIMPRINI, JM RODRIGUES, ...
IFAMA World Forum & Symposium, June, 2015
12015
Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions
JM Rodrigues, MG Montanari, V Azzari
Brazilian Business Review, 2024
2024
Covid-19: uma janela para fraudes corporativas
I Matuella Filho, CS Miranda, JM Rodrigues
GVexecutivo 22 (1), 24-30, 2023
2023
A abordagem effectuation na experiência empreendedora: um relato autoetnográfico da trajetória de um empreendedor no setor de educação.
EU Pinto de Andrade, F Zambaldi, A Ofenhejm Mascarenhas, ...
Amazônia, Organizações e Sustentabilidade (AOS) 11 (2), 2022
2022
The world after Covid-19
MF Neves, A Gray, FR Valerio, LF Martinez, JM Rodrigues, RB Kalaki, ...
Food and agribusiness in 2030: a roadmap, 109-112, 2020
2020
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